Factors.AI
Factors.AI provides account intelligence, marketing attribution, and campaign activation software for B2B go-to-market teams.
Founded
2019Factors.AI provides account intelligence, marketing attribution, and campaign activation software for B2B go-to-market teams.
factors.aiCrawled Oct 15, 2026
Identify and prioritize sales-ready accounts. Reveal >75% of website visitors, unify intent signals, and use account scoring to turn engagement into revenue.
Factors helps identify high-engagement accounts and activate them through automated outbound workflows across email and LinkedIn.
Factors connects with CRM and ad platforms such as LinkedIn and Google, G2, and other sources to centralize GTM data, capture intent, and show account engagement.
Factors' AdPilot supports LinkedIn ABM campaigns, audience building, intent-based campaigns, ad-spend frequency pacing, and ROI measurement.
From account identification to revenue: learn ABM, LinkedIn and Google Ads, attribution, and GTM automations that turn traffic into qualified pipeline.
Factors Labs shares data-driven insights on marketing analytics and attribution, along with demo details.
In-depth guides and strategies on all things B2B marketing and sales by Team Factors.
Factors offers resources on identifying opportunities, qualifying sales-ready accounts, and attributing GTM efforts to pipeline.
Find what's new with Factors.ai. This is a repository of all the new feature releases, updates and enhancements made to Factors.ai platform.
Factors.ai publishes press releases and news updates about its visitor identification and account analytics platform.
Factors.ai offers Free, Basic, Growth, and Enterprise plans for identifying website visitors and running ABM and LinkedIn and Google Ads.
Factors helps GTM teams turn intent into pipeline by simplifying Demand Gen. Identify accounts, align sales, run ABM, and prove ROI. Responsive customer success.
Factors says it drives pipeline and revenue from the first website visit through deal close and demonstrates ROI for demand generation.
The platform helps capture intent, identify accounts, run ads across channels, track attribution, and measure ROI on spending.
Effective Date: Jul 31, 2025
Effective Date: May 17, 2026
Effective Date: Nov 08, 2023
Factors.ai reports that sustained LinkedIn engagement begins 124 days before a deal is created. The report is based on an analysis of more than 850 B2B companies and 50,000 closed deals, and examines engagement before deals appear in CRM systems.
Sep 2026 · MarTech CubeNews article
The comparison presents Factors.ai as an AI account-based marketing platform for full-funnel go-to-market orchestration and multi-touch attribution. It contrasts this with Warmly, which it characterizes as a real-time sales engagement tool, and frames the choice around the different roles the platforms play in go-to-market operations.
Jul 2026 · Factors.ai blogNews article
Factors.AI and TripleDart announce a partnership focused on B2B demand generation for go-to-market teams. The collaboration combines account-based marketing execution, automated outreach, and ROI measurement using AdPilot and LinkedIn CAPI, with the stated aim of helping teams run campaigns that generate qualified pipeline.
Jun 2026 · Factors.ai blogNews article
Factors.ai adds LinkedIn True ROI, a view-through attribution capability, to LinkedIn AdPilot that credits buyers who see but do not click LinkedIn ads. A published customer case reports 11 opportunities and $19,440 in pipeline under view-through attribution, compared with one opportunity under click-only measurement.
Jun 2026 · Factors.ai BlogNews article