FarmTheory, founded with the mission to reduce food waste and support farmers, is a B2B agri-tech startup based in India. The company focuses on bridging the gap between buyers and sellers of cosmetically imperfect produce, often left unsold at farms. By creating a farm-to-fork value chain, FarmTheory connects restaurants with freshly harvested but visually unappealing fruits and vegetables, ensuring that this "ugly" produce finds a market.

Notable figures affiliated with FarmTheory include its founders and key investors who are committed to sustainable agriculture and reducing food waste. The startup has achieved significant milestones in reducing food wastage and providing farmers with a reliable income stream. Its impact is evident in the growing number of restaurants that now source their produce through FarmTheory, contributing to a more sustainable and efficient food supply chain.