FatTail

AdBook is a flexible order management system for publishers that automates workflows, manages inventory, and supports revenue growth.

FatTail offers Revenue Readiness consultations to prepare ad operations for 2026.

Marketers who appreciate OOH advertising recognize that the value of its impressions is shaped by context and location in ways few channels can replicate. Those buyers will tolerate some operational friction to make sure these unique media are included in the plan. That same friction, however, limit

Automation has quietly changed media planning. It moved past spreadsheets and direct negotiations and introduced a data-centric, performance-driven media plan. DSPs, cross-channel planning tools and retail media platforms are systems built to ingest structured signals about scale, audience and outco

The page says spreadsheets used in digital out-of-home (DOOH) advertising may cost businesses annual revenue and notes that the sector is growing.

LOS ANGELES, CA – July 8, 2026 – FatTail, a leading provider of enterprise advertising management solutions and part of Chartbeat, Inc., today announced a strategic integration between its AdBook platform and Vistar Media , the leading global provider of technology solutions for out-of-home (O

FatTail’s AdBook+ is an order management platform built for publishers selling direct ads. Manage proposals, trafficking, and billing in one system.