Fidelity Personalized Planning & Advice
Provider 
Founded 1946
Sells To Employers, Institutional, Retail
Pricing Model Advisory Fees, Brokerage Fees, Management Fees
Ownership Private

Fidelity Personalized Planning & Advice is Fidelity's workplace managed-account service for 401(k) plan participants, layering professional advice on retirement plans.
Fidelity Personalized Planning & Advice is Fidelity Investments' workplace managed-account service offered through 401(k) plan sponsors. The program assigns participants a team of investment professionals who deliver discretionary investment management, holistic planning that extends beyond retirement to emergency funds and other goals, and ongoing engagement including expanded annual checkups, reminders, and personalized recommendations.
Plan sponsors offer the service as an opt-in or as the qualified default investment alternative for participants who want professional management of their workplace savings. The advisory fee ranges from 0.27 to 0.53 percent of the managed portfolio, depending on assets, and the offering competes with Morningstar Retirement Manager, Edelman Financial Engines, and BlackRock LifePath managed accounts in the defined-contribution managed-account category.
| Attribute | Fidelity Personalized Planning & Advice | Goldman Sachs — Ayco | Morningstar Retirement Manager | |
|---|---|---|---|---|
| Provider | ||||
| Founded | 1946 | 1869 | 1984 | |
| Sells To | Employers, Institutional, Retail | Institutional | Individuals, Institutional | |
| Pricing Model | Advisory Fees, Brokerage Fees, Management Fees | Fee-Based Revenue | Subscription | |
| Ownership | Private | Public | Public, Public-Private Partnership |
Provider 
Founded 1946
Sells To Employers, Institutional, Retail
Pricing Model Advisory Fees, Brokerage Fees, Management Fees
Ownership Private
Provider 
Founded 1869
Sells To Institutional
Pricing Model Fee-Based Revenue
Ownership Public
Provider 
Founded 1984
Sells To Individuals, Institutional
Pricing Model Subscription
Ownership Public, Public-Private Partnership