Sport Alliance GmbH, a Hamburg-based fitness software company, raises an additional **USD 100 million** from PSG Equity. Since PSG’s initial **USD 65 million** investment in 2021, the company more than doubled revenue via organic growth and four acquisitions, expanding its workforce to **350 employees**. POELLATH advised Sport Alliance’s management on the transaction.
Sport Alliance secures a $100M investment from PSG Equity to expand its software solutions for sports and fitness facilities internationally. The funding marks the firm’s second round from the same investor. The platform serves gyms, training centers, and athletic clubs with digital tools for operations and member management.
Hamburg-based **Sport Alliance** raises **$100 million** in growth capital from **PSG Equity**, expanding its software platform for the fitness industry. The firm previously invested **$65 million** in 2021, reinforcing its commitment to the company’s scaling efforts.
Sport Alliance secures an additional $100 million in growth funding from Paris Saint-Germain (PSG). The investment follows prior commitments and supports the company’s expansion plans. PSG’s renewed financial backing highlights confidence in Sport Alliance’s operations and market position.
