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First Insight
AddedFeb 15, 2024
UpdatedJun 18, 2026
First Insight

First Insight

Series B

First Insight: A cloud-based platform enabling retailers to identify successful products via predictive analytics.

HQ
Warrendale, PA, US
Founded
2007
Overview
Compare
Fundraising
Employees
Website

Founded with the mission to revolutionize retail decision-making, First Insight is a cloud-based predictive analytics platform that empowers retailers and manufacturers to identify winning new products. By leveraging zero-party consumer data, the company provides insights that help businesses make more profitable product, marketing, and pricing decisions. Their core offerings include consumer engagement solutions and a digital testing platform that enables retailers to drive growth by unlocking valuable customer insights.

Notable figures affiliated with First Insight include its founder and CEO, Greg Petro, who has been instrumental in steering the company towards success. The company has garnered significant investment from firms such as Updata Partners. Key achievements include being recognized as a leading voice of the customer platform for retailers and brands, helping numerous clients enhance their product offerings and customer experiences. Overall, First Insight has made a substantial impact on the retail industry by enabling data-driven decision-making and fostering customer-centric strategies.

First Insight - Quick Facts

When was First Insight founded?

First Insight was founded in 2007.

Where is First Insight's headquarters located?

First Insight's headquarters is located in Warrendale, PA, US.

When was First Insight's last funding round?

First Insight's most recent funding round was for $14M (USD) in March 2015.

How much has First Insight raised to-date?

As of Mar 5, 2015, First Insight has raised a total of $23.6M (USD).

How many employees does First Insight have?

First Insight has 137 employees as of Feb 4, 2024.

First Insight - Classification

Ownership
  • Equity
  • Venture Capital
Technology
  • AI
  • Analytics
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
  • Software
Customer
  • Enterprise
Main Product
  • Analytics Platform
Tags
  • Cloud
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software
Show 11 more industry codes
NAICS
  • 334100Computer and Peripheral Equipment Manufacturing
  • 518000Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 518200Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
  • 330000Manufacturing
  • 334000Computer and Electronic Product Manufacturing
  • 334110Computer and Peripheral Equipment Manufacturing
  • 518210Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
SIC
  • 5700Home Furniture, Furnishings, And Equipment Stores
  • 5730Radio, Television, Consumer Electronics, And Music Stores
  • 5734Computer And Computer Software Stores
  • 7379Computer Related Services, Not Elsewhere Classified