First

BabyNup helps couples prepare for parenthood with independent discussions, comparisons, and a shared Parenting Plan.

A fully custom prenup for complex and high-net-worth finances: trusts, founder equity, business interests, vesting schedules. An independent attorney for each partner. Custom-priced.

Independent attorney limited scope retention agreements, by state.

This agreement outlines the terms for limited-scope legal services in Arizona.

Adam advises and supports the First team in a variety of areas across the organization.

How every state sets alimony, how long it lasts, and whether a prenup can waive it, with the statute behind each rule.

Diego is one of the founding members of the First team.

The First blog offers expert insights and updates on prenups.

First is now available to couples in 46 U.S. states and Washington, D.C.

The article highlights how First's TurboTax-style platform is making prenups accessible, practical, and perfectly suited for the modern economy.

The following opinion piece, reproduced below, was written by Libby Leffler, founder of First, and originally published on Fortune.com.

Prenups are increasingly seen as essential financial tools for modern couples, especially among Gen Z and millennials.

First develops family law products using technology to assist couples with major life decisions.

First offers transparent, flat-fee online prenups with no hidden costs for modern couples.

First is the HelloPrenup alternative rated 5.0 on Google, with online notarization included and an independent attorney for each partner on Lawyer Review.

First provides state-specific prenups with independent attorneys, unlike LawDepot’s generic templates.

First creates custom prenups for users, unlike LegalZoom, which directs couples to HelloPrenup’s templates.

First and Neptune offer flat-fee legal services, pairing each client with an independent attorney. First’s Lawyer Review costs $3,500, with a $649 self-service option, and holds a 5.0 rating on Google.

First’s prenup service includes reviews by licensed family law attorneys in each user’s state.

Libby Leffler is the Founder and CEO of First, on a mission to make prenuptial agreements faster, simpler, and more accessible for modern couples. B

Liz is General Counsel at Expa, a venture studio and VC firm that builds and invests in early-stage startups, and one of First's investors. She work

First positions prenups as a standard practice for modern couples, moving beyond traditional stigma.

Earn 10% on every sale, up to $425 per prenup, by recommending First, the #1 customer-rated prenup platform. No cost to join.

First provides answers to prenup questions and offers free consultations.

The page addresses common prenup questions and directs users to consultations or email for further help.

First offers two prenup options: a self-service plan for $649 or a lawyer-reviewed plan for $3,500 per couple.

The privacy policy explains how First collects, uses, and protects user data.

The page outlines the terms of service for First’s AI chatbot.

The Share & Earn program rewards users for sharing First’s services, offering exclusive benefits.

The page details the terms of service governing First’s offerings.

A rising number of American couples—particularly younger generations—are adopting prenuptial agreements before marriage. Women are increasingly initiating these discussions at rates comparable to men, shifting traditional financial planning norms. The trend reflects broader shifts in financial independence and asset protection among engaged couples, regardless of wealth level.

Jul 2026Bloomberg TechNews article

Andrea Zevallos, a 27-year-old Universal Studios employee, turns to prenuptial agreements after struggling to find love through dating. She meets Alex Switzky, a fellow musical-theatre fan and aspiring screenwriter, on OkCupid. The article explores how millennials increasingly adopt prenups as a pragmatic approach to modern relationships, blending emotional and financial planning.

Dec 2025The New YorkerNews article

Rachel-Jean Firchau, a social media influencer and primary breadwinner, secures her assets—including her brand—using prenup services like First or HelloPrenup. More women are turning to these agreements to protect personal and professional assets, such as stock options, in evolving relationships.

Nov 2025Business InsiderNews article

Millennial and Gen Z women increasingly demand prenuptial agreements as a financial safeguard before marriage. The trend reflects a shift toward prioritizing economic security and transparency in relationships. This move aligns with broader generational attitudes toward financial independence and pragmatic life planning.

Aug 2025FortuneNews article