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Firstparty
AddedFeb 15, 2024
UpdatedJun 18, 2026
Firstparty

Firstparty

Firstparty, a 2021-founded B2B software startup, creates marketing automation tools for growth teams.

HQ
Scottsdale, AZ, US
Founded
2021
Overview
Compare
Fundraising
Employees
Website

Firstparty, founded in 2021, is a B2B software startup focused on creating marketing automation tools for data-driven growth teams. The company's core mission is to simplify and enhance marketing attribution through advanced data collection and reporting. Firstparty offers a range of products including a JavaScript SDK, full API access, first-party cookies, and customizable reports. Their services enable businesses to collect all customer interactions and generate comprehensive, unbiased multi-touch attribution reports, utilizing either the client's existing data warehouse or Firstparty's free marketing analytics platform.

Notable figures affiliated with Firstparty include its founding team of experienced tech entrepreneurs and data scientists. The startup has attracted significant interest from investors in the tech and marketing sectors, contributing to its rapid growth and development. Key achievements include the successful deployment of their platform across various industries and the positive impact on clients' marketing strategies through improved data accuracy and actionable insights. Overall, Firstparty has made a substantial impact by empowering businesses to make informed decisions based on precise marketing data.

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Firstparty - Quick Facts

Who are Firstparty's competitors?

Companies similar to Firstparty include Segment360, Surfside, 1stCollab and Trackingplan.

When was Firstparty founded?

Firstparty was founded in 2021.

Where is Firstparty's headquarters located?

Firstparty's headquarters is located in Scottsdale, AZ, US.

When was Firstparty's last funding round?

Firstparty's most recent funding round was for $5.8M (USD) in April 2022.

How much has Firstparty raised to-date?

As of Apr 26, 2022, Firstparty has raised a total of $5.8M (USD).

How many employees does Firstparty have?

Firstparty has 3 employees as of Feb 4, 2024.

Firstparty - Classification

Ownership
  • Private
  • Venture Capital
Technology
  • Analytics
Geographic Exposure
  • Global
Revenue
  • Recurring
  • SaaS
  • Software
Customer
  • Enterprise
  • Small Business
Main Product
  • Marketing Automation
Tags
  • Data
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software