Fiture

FITURE provides digital workout classes and programs for smart home gyms, led by elite instructors, with personalization for users’ lifestyles.

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FITURE’s digital workout mirror and membership answer common questions about its motion-sensing technology, classes, custom exercise plans, and FITURE Go for mobile.

FITURE’s interactive fitness mirrors feature Motion Engine Technology and offer a free trial for home gym use.

Fiture, a Chinese smart fitness company, is expanding its at-home workout platform into the U.S. and European markets. The startup has secured over $400 million in funding from investors including Tencent and Sequoia Capital. Fiture combines interactive technology with fitness routines to deliver personalized exercise experiences.

Aug 2021Sports Business JournalNews article

Fiture secures $300 million in Series B funding to expand its AI-powered workout mirrors. The Chinese fitness tech startup leverages AI-driven technology to enhance user workouts through interactive digital mirrors.

Apr 2021MyHealthyAppleNews article

Fiture secures $300 million in its Series B funding round, led by Legend Capital and including Bertelsmann Asia Investments, Tencent, and Nio Capital. The investment follows the company’s third financing round in six months. Fiture specializes in home fitness equipment, catering to a growing demand for at-home workout solutions.

Apr 2021Global VenturingNews article

FITURE secures $65 million in Series A funding from Tencent and C Ventures. The company develops smart household fitness equipment, integrating intelligent home gyms, personal training, and social features. This investment supports its growth in the connected fitness market.

Sep 2020HKVCANews article