ForMotiv Behavioral Data
Provider 
Founded 2018
Sells To Enterprise
Pricing Model Recurring
Ownership Venture Capital

First-party behavioral data platform capturing digital application behavior for insurers.
ForMotiv Behavioral Data is the behavioral dataset layer behind the company's insurance solutions, recording how applicants and agents navigate insurers' digital applications. A lightweight tag captures more than 5,000 behavioral data points per application without collecting personally identifiable information, and a real-time API returns behavioral signals with an average response time under 20 milliseconds.
Session- and agent-level explorers let carrier teams analyze intent, friction, and manipulation across millions of application sessions, and DataPack features feed predictive models for premium leakage, growth, fraud, and bot-detection solutions. The dataset is GDPR, CCPA, and PIPEDA compliant.
FRISS

FRISS Underwriting Analytics
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Experian

NeuroID
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Shift Technology

Shift Fraud & Risk
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| Attribute | ForMotiv Behavioral Data | FRISS Underwriting Analytics | NeuroID | Shift Fraud & Risk | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2018 | 2006 | 1980 | 2014 | |
| Sells To | Enterprise | B2B | — | — | |
| Pricing Model | Recurring | — | — | — | |
| Ownership | Venture Capital | — | — | — |
Provider 
Founded 2018
Sells To Enterprise
Pricing Model Recurring
Ownership Venture Capital
Provider 
Founded 2006
Sells To B2B
Pricing Model —
Ownership —
Provider 
Founded 1980
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2014
Sells To —
Pricing Model —
Ownership —

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