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Lead Optimizer
Lead Optimizer

LexisNexis› offers Lead Optimizer

ProductOperating Status: Currently Offered

Auto insurance lead scoring that ranks risk, retention, and rate competitiveness before spend.

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Overview

Lead Optimizer is a LexisNexis Risk Solutions product that scores auto insurance leads with predictive models built on industry-wide insurance data. It filters fraudulent, duplicate, and existing-customer leads early and surfaces each prospect's risk profile, retention likelihood, and rate competitiveness ranking at the point of marketing.

Three non-FCRA models power the product: Marketing Risk Classifier, Prospect Survival, and Prospect Qualifier. Insurance marketing teams use the scores to decide which paid leads to bid on and how to route organic and call-center leads.

Lead Optimizer - Classification

Customer
  • Enterprise
Tags
  • Insurance Tech

Lead Optimizer - Direct Competitors

  • ForMotiv

    ForMotiv logo

    Auto Insurance Marketing Solutions

    formotiv.com

AttributeLead OptimizerAuto Insurance Marketing Solutions
ProviderLexisNexislexisnexis.com30M raisedForMotivformotiv.com9.4M raised · Seed
Founded19702018
Sells ToEnterprise, GovernmentEnterprise
Pricing ModelRecurring, Software, TransactionalRecurring
OwnershipPublicVenture Capital
Lead Optimizer

Provider LexisNexislexisnexis.com30M raised

Founded 1970

Sells To Enterprise, Government

Pricing Model Recurring, Software, Transactional

Ownership Public

Auto Insurance Marketing Solutions

Provider ForMotivformotiv.com9.4M raised · Seed

Founded 2018

Sells To Enterprise

Pricing Model Recurring

Ownership Venture Capital

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