Lead Optimizer
Provider 
Founded 1970
Sells To Enterprise, Government
Pricing Model Recurring, Software, Transactional
Ownership Public

Auto insurance lead scoring that ranks risk, retention, and rate competitiveness before spend.
Lead Optimizer is a LexisNexis Risk Solutions product that scores auto insurance leads with predictive models built on industry-wide insurance data. It filters fraudulent, duplicate, and existing-customer leads early and surfaces each prospect's risk profile, retention likelihood, and rate competitiveness ranking at the point of marketing.
Three non-FCRA models power the product: Marketing Risk Classifier, Prospect Survival, and Prospect Qualifier. Insurance marketing teams use the scores to decide which paid leads to bid on and how to route organic and call-center leads.
| Attribute | Lead Optimizer | Auto Insurance Marketing Solutions | |
|---|---|---|---|
| Provider | |||
| Founded | 1970 | 2018 | |
| Sells To | Enterprise, Government | Enterprise | |
| Pricing Model | Recurring, Software, Transactional | Recurring | |
| Ownership | Public | Venture Capital |
Provider 
Founded 1970
Sells To Enterprise, Government
Pricing Model Recurring, Software, Transactional
Ownership Public
Provider 
Founded 2018
Sells To Enterprise
Pricing Model Recurring
Ownership Venture Capital

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