Tech-enabled membership-based primary care clinics with flat-fee pricing.
Forward Primary Care was a tech-enabled membership-based primary care service offered by Forward Health. The service charged a flat fee of $149 per month with no insurance required, providing full biometric assessments covering 500+ biomarkers, blood panels, genetic testing, and cancer screenings.
Members received in-person and virtual visits along with 24/7 app messaging. At its peak, Forward operated approximately 19 locations across Los Angeles, New York City, Chicago, San Francisco, Washington D.C., Seattle, San Diego, and Orange County with over 100 clinicians. The service ended when Forward abruptly shut down in November 2024.
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| Attribute | Forward Primary Care | Direct Primary Care | Direct Primary Care | Direct Primary Care | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2016 | 2026 | 2010 | 2017 | |
| Sells To | B2C, Consumers | Employers | Enterprise | Consumers | |
| Pricing Model | Recurring, Software, Subscription | Membership | Recurring, Transactional | Recurring, SaaS | |
| Ownership | Venture-backed | Private | Venture-backed | Venture-backed |
Provider
Founded 2016
Sells To B2C, Consumers
Pricing Model Recurring, Software, Subscription
Ownership Venture-backed
Provider
Founded 2026
Sells To Employers
Pricing Model Membership
Ownership Private
Provider
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Transactional
Ownership Venture-backed
Provider
Founded 2017
Sells To Consumers
Pricing Model Recurring, SaaS
Ownership Venture-backed
Membership-free primary care with same-day appointments, app-based scheduling, and in-person clinics.
Membership-free primary care with same-day appointments, app-based scheduling, and in-person clinics.
