Fotition
Fotition: A social fundraising platform using photo challenges to support campaigns, founded in 2015.
Founded
2015Fotition: A social fundraising platform using photo challenges to support campaigns, founded in 2015.
Fotition positioned itself as the first social currency exchange, turning everyday photo sharing into donations funded by brand sponsors rather than by the participants themselves. Its model lets brands convert charitable giving into advertising without reducing the amounts reaching charities, which helped it win campaigns with Marvel Studios, Starbucks, and Disney.
The platform compounds engagement by showing supporters the impact of donated dollars through charity project updates and direct notifications, building loyalty for charities, brands, and projects. Its gallery design removes hashtag friction, collecting every campaign image in one shareable archive automatically.
Fotition raised $1.95 million across two seed rounds, $550,000 in 2015 and $1.4 million in July 2016, and appears in the archived 2016 MITS Fund portfolio alongside companies such as Andela, BlockCypher, and Course Hero. MITS Fund founder Shawn Byers is also recorded as an individual investor in the July 2016 round, consistent with the firm's backing.
The company is a small San Mateo team led by co-founders Christian Johnson and Dan Salman, now operating PixlBank, with two recorded employees. Coverage is thin beyond its 2016-2017 brand campaigns, and its domain now hosts PixlBank material, so further diligence should confirm current operating status before new capital.
Source: web.archive.org
The Fotition Platform is a mobile photo-challenge fundraising service: users take or upload photos, apply campaign-themed overlays, and post them to a campaign gallery and their social channels, with each participation converting brand charitable dollars into donations for the featured cause. Campaigns ran on the Fotition iOS app and hosted sites such as MarvelStudiosHeroActs.com and fotition.com/womensmarch, where supporters could change profile pictures and share images directly to social media.
The service is free to charities, brands, and users, and Fotition takes no percentage of campaign donations. Charities can post updates on funded projects that notify supporters through the platform, sustaining engagement after a campaign ends.
Source: prnewswire.com