Frameplay

Frameplay’s intrinsic in-game advertising supports app-ads.txt, which lets publishers list authorized digital sellers to help address fraud and misrepresented domains.

Frameplay’s blog covers company news and resources related to the video game industry.

The page says video game developers can monetize games and increase the lifetime value of player sessions without affecting players. Founder and CEO Jonathon Troughton says developers control the types of ads and how they appear in games.

Cary, an experienced leader who has deep digital strategy, marketing and operations experience, will lead Strategic Planning, Marketing and Operations.

Frameplay’s Level Up Lounge is inside the Aria Sky Suites. The page says play drives attention, engagement, recall, and purchase intent.

TransUnion (NYSE: TRU) entered a partnership with Frameplay, the global leader in enabling intrinsic in-gaming advertising, to offer enhanced audience targeting capabilities for brands and marketers to effectively reach relevant gaming audiences at scale.

The Indian gaming market is expected to reach $8.6 billion by 2027, creating opportunities for in-game advertising growth.

Oracle Moat’s Q4 2021 benchmarks covered invalid traffic in desktop, mobile web, and mobile in-app display. It measured 100% of Frameplay impressions and said Frameplay’s rate was 545%, 163%, and 45% better than those benchmarks, respectively.

Frameplay offers intrinsic ad solutions for in-game advertising.

Frameplay offers intrinsic ad solutions intended to boost revenue and enhance player experience.

Frameplay offers a self-service intrinsic advertising platform for placing targeted, personalized Intrinsic Virtual Ads in selected video game genres and accessing analytics.

Frameplay offers a self-service intrinsic advertising platform for brands to deploy targeted, personalized Intrinsic Virtual Ads in a chosen video game genre and receive data analytics.

The company’s privacy policy describes how it collects, uses, shares, and protects users’ personal information.

The Privacy Policy outlines how personal information is collected, used, shared, and protected.

Frameplay offers a self-service platform for placing targeted, personalized Intrinsic Virtual Ads in selected video game genres and accessing analytics.

Frameplay offers a self-service platform for brands to deploy targeted, personalized Intrinsic Virtual Ads in a chosen video game genre and receive data analytics.

NexTide Media and Frameplay are collaborating to bring scalable, brand-safe advertising to the livestream ecosystem.

Jun 2026 · PR NewswireNews article

Frameplay appoints Amanda Rubin as SVP, Revenue to drive continued growth. The company describes Rubin as an industry growth veteran and names her Global Head of Revenue.

Oct 2025 · PR NewswireNews article

Frameplay and iion form a strategic partnership to create a global in-game advertising powerhouse. Frameplay is described as the in-game advertising leader and creator of the Frameplay Exchange, while iion is identified as the industry's first unified gaming advertising platform.

Jun 2025 · ExchangeWireNews article

Frameplay's intrinsic in-game advertising solution outperforms other media channels in key ad recall and creative categories, according to Happydemics' meta-analysis. Frameplay is described as an award-winning global in-game advertising platform, and the companies partnered on the work. Happydemics is described as a Brand Lift platform.

Mar 2024 · PR NewswireNews article