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Fullpath
AddedFeb 15, 2024
UpdatedJun 18, 2026
Fullpath

Fullpath

Series C

Fullpath, a Miami-based software company, leads in automotive customer data and experience, transforming data into lifelong customers.

HQ
Miami, FL, US
Founded
2015
Overview
Compare
Fundraising
Employees
Website

Founded in Miami, Florida, Fullpath, formerly known as AutoLeadStar, is a leading software company specializing in the automotive industry's Customer Data and Experience Platform (CDXP). The company's core mission is to help automotive dealers turn their first-party data into lifelong customers by unifying siloed data sources and leveraging this data to create hyper-personalized customer experiences. Fullpath offers a suite of tools designed to enhance customer engagement and streamline marketing efforts, focusing on transforming how dealers interact with their clientele.

Fullpath has garnered attention from notable industry figures and investors, contributing to its rapid growth and influence in the automotive sector. The company has achieved significant milestones, including the successful rebranding from AutoLeadStar and the development of a comprehensive CDXP that sets it apart from competitors. Fullpath's impact is evident in its ability to revolutionize automotive marketing, enabling dealers to move beyond traditional methods and engage customers on a more personal level.

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Fullpath - Quick Facts

Who are Fullpath's competitors?

Companies similar to Fullpath include DataClover, Leadspace, Leadfy and Outsell.

When was Fullpath founded?

Fullpath was founded in 2015.

Where is Fullpath's headquarters located?

Fullpath's headquarters is located in Miami, FL, US.

When was Fullpath's last funding round?

Fullpath's most recent funding round was for $40M (USD) in November 2022.

How much has Fullpath raised to-date?

As of Nov 7, 2022, Fullpath has raised a total of $57M (USD).

How many employees does Fullpath have?

Fullpath has 176 employees as of Feb 4, 2024.

Fullpath - Classification

Ownership
  • Venture Capital
Technology
  • AI
  • Data Analytics
Geographic Exposure
  • United States
Revenue
  • Recurring
Customer
  • Enterprise
Main Product
  • Data Platform
  • Software
Tags
  • Data
  • SaaS
NAICS
  • 540000Professional, Scientific, and Technical Services
  • 541500Computer Systems Design and Related Services
  • 541000Professional, Scientific, and Technical Services
  • 541510Computer Systems Design and Related Services
  • 541511Custom Computer Programming Services
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7371Computer Programming Services
Show 5 more industry codes
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7372Prepackaged Software