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aVenture is in Alpha: aVenture recently launched early public access to our research product. It's intended to illustrate capabilities and gather feedback from users. While in Alpha, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to temporarily present this information to showcase the product's potential, but you should not yet rely upon it for your investment decisions.
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90 employees
Lytics, Inc. provides a customer data platform, enabling marketers to build comprehensive customer profiles for targeted digital marketing.
HQ
Founded
2012
Lytics, Inc. was founded with the mission to revolutionize customer-centric digital marketing through advanced data management. The company offers a comprehensive customer data platform (CDP) that collects and unifies customer data from various connected systems across the web. This platform allows marketers to create detailed 360-degree customer profiles, enabling more targeted and effective marketing strategies. Lytics serves enterprises primarily in the United States and the United Kingdom, focusing on providing a privacy-centric solution that integrates seamlessly with Generative AI.
Notable figures associated with Lytics include its innovative founders and a team of experienced data scientists and marketing experts. The company has secured investments from prominent venture capital firms, which have fueled its growth and development. Key achievements include being the first CDP to emphasize privacy and compliance while integrating Generative AI capabilities. Lytics has significantly impacted the digital marketing landscape by offering a modular and flexible solution that helps businesses stay agile and competitive in an ever-changing market.
Operating Status
Active
Ownership Type(s)
Venture Capital, Private Equity
Main Product(s)
Customer Data Platform
Technology
AI, Machine Learning
Tags
SaaS, Cloud
Model Types
SaaS, Platform
Revenue Type(s)
Recurring
Customer Type(s)
Enterprise
Geographic Exposure
Global
When was Lytics founded?
Lytics was founded in 2012.
Where is Lytics's headquarters located?
Lytics's headquarters is located in Portland, OR, US.
When was Lytics's last funding round?
Lytics's most recent funding round was for $35M (USD) in February 2019.
How many employees does Lytics have?
Lytics has 90 employees as of Feb 5, 2024.
How much has Lytics raised to-date?
As of July 05, 2023, Lytics has raised a total of $58.3M (USD) since Feb 21, 2019.
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Total Raised to Date
$58.3M
USD
Last Update Feb 21, 2019
Last Deal Details
$35M
USD
Feb 21, 2019
Series C
Current Employees
90
Last updated: Feb 5, 2024
No location information available for this company.
Locations
Source(s): This page includes data and analysis provided by the company, OpenAI, and our research analysts