Home
Loading

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

aVenture is in Alpha: During this preview period, you should expect the research data to be limited and may not yet meet our exacting standards. We've made the decision to provide early access to our data to showcase the product as we build, but you should not yet rely upon it alone for your investment decisions.

Get in touch

  • Contact

  • Request a demo

  • Request data updates

  • Add a company

Research

  • Companies

  • Investors

  • People

aVenture

  • Sitemap

  • Feature requests

Member

Backed by

© aVenture Investment Company, 2026. All rights reserved.

San Francisco, CA, USA

Privacy Policy

aVenture Investment Company ("aVenture") is an independent research platform providing detailed analysis and data on startups, venture capital investments, and key industry individuals. It is not a registered investment adviser, broker-dealer, or investment advisor and does not provide investment advice or recommendations. The data provided by aVenture does not constitute recommendations or advice, whether by methodology, analysis, AI-generated content, or a statement written by a staff member of aVenture.

aVenture is not affiliated with any of the people, companies, organizations, government agencies, regulatory bodies, or investment funds we provide coverage for on this site unless explicitly stated otherwise. Users assume full responsibility for decisions made based on information obtained from this platform. Links to external websites do not imply endorsement or affiliation with aVenture. Any links that provide the ability to invest in a primary or secondary transaction in a company are for convenience only and do not constitute solicitations or offers to buy or sell an investment. Investors should exercise heightened precaution and due diligence when investing in private companies, especially those not independently audited.

While we strive to provide valuable insights with objectivity and professional diligence, we cannot guarantee the accuracy of the information provided on our platform. Before making any investment decisions, you should verify the accuracy of all pertinent details for your decision. To the fullest extent permitted by law, aVenture shall not be liable for any direct, indirect, incidental, consequential, or financial damages arising from use of this site, whether by consumers of its contents directly or by persons or organizations covered by our research, even if we are advised of the possibility. Our best-efforts processes and correction request forms do not create a warranty or duty of care.

Profiles on this platform may include content generated in part by large language models (LLMs, artificial intelligence) that aggregate publicly available sources (e.g., SEC EDGAR, public filings, press releases). Source attribution is provided where known; always verify statements and claims here against original sources before relying on any data. Content on our site may contain inaccuracies, omissions, or what are commonly called 'hallucinations' if generated in part or in full by AI / LLMs. The risk can also exist even when content is written by a human, as internal and third-party sources may also have inaccuracies for the same or different reasons. While we randomly audit a proportion of content, this is not exhaustive.

We recommend that an independent auditor be hired to verify the accuracy of the information before relying on it for any sensitive decisions. By accessing this platform, you agree not to rely solely on any information generated by AI, aggregated, or sourced or written otherwise on this site, for investment, financial, or other decisions. aVenture assumes no responsibility for inaccuracies, omissions, or hallucinations. You must independently verify all data from primary sources. Use of this platform constitutes your waiver of claims for reliance-based damages, including negligent misrepresentation. To report an error, request a correction, or dispute information about a company or individual, contact us via our request data updates form.

Loading homepage
Loading
Home›Research›Companies

Companies

Loading
Home›
Research›
Companies›
mParticle
AddedFeb 13, 2024
UpdatedJun 18, 2026
mParticle

mParticle

Series E

mParticle, Inc.: A mobile tech developer offering cloud-based solutions for data control, marketing, and user acquisition.

HQ
New York City, NY, US
Founded
2012
Overview
Compare
Fundraising
Employees
Website

Founded in 2013, mParticle is a mobile technology company with a core mission to empower app and mobile web owners to take control of their data assets. The company's vision is to streamline data management and activation for enhanced marketing and consumer experiences. mParticle offers a cloud-based platform that enables businesses to collect, manage, and activate their data with various service providers and media partners, focusing on improving user acquisition and engagement.

Notable figures associated with mParticle include co-founders Michael Katz and Andrew Katz. The company has garnered significant investment from prominent venture capital firms such as Bain Capital Ventures and Social Capital. Key achievements include partnerships with major brands and continuous innovation in data management solutions. mParticle's impact is evident in its ability to help businesses optimize their marketing strategies and improve customer experiences through effective data utilization.

mParticle - Similar Companies

AppsFlyer logo

AppsFlyer

appsflyer.com

Braze logo

Braze

braze.com

Datami logo

Datami

datami.com

RudderStack logo

RudderStack

rudderstack.com

LiveRamp logo

LiveRamp

liveramp.com

CleverTap logo

CleverTap

clevertap.com

BlueConic logo

BlueConic

blueconic.com

Lytics logo

Lytics

lytics.com

Mixpanel logo

Mixpanel

mixpanel.com

Iterable logo

Iterable

iterable.com

Improvado logo

Improvado

improvado.io

Tealium logo

Tealium

tealium.com

Singular logo

Singular

singular.net

Localytics logo

Localytics

uplandsoftware.com

Amperity logo

Amperity

amperity.com

mParticle - Quick Facts

Who are mParticle's competitors?

Companies similar to mParticle include AppsFlyer, Braze, Datami and RudderStack.

When was mParticle founded?

mParticle was founded in 2012.

Where is mParticle's headquarters located?

mParticle's headquarters is located in New York City, NY, US.

When was mParticle's last funding round?

mParticle's most recent funding round was for $150M (USD) in October 2021.

How much has mParticle raised to-date?

As of Oct 5, 2021, mParticle has raised a total of $272M (USD).

How many employees does mParticle have?

mParticle has 279 employees as of Feb 4, 2024.

mParticle - Classification

Ownership
  • Equity
  • Venture Capital
Technology
  • AI
  • Machine Learning
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
  • Software
  • Usage-based
Customer
  • Enterprise
Main Product
  • Data Platform
Tags
  • Cloud
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software