RudderStack offers Profiles
Product
Profiles is RudderStack's identity resolution product, building a customer 360 table inside the customer's own data cloud.
- Currently Offered
Profiles is RudderStack's identity resolution product, building a customer 360 table inside the customer's own data cloud.
Profiles builds a customer 360 within the customer's own data cloud using declarative configuration files rather than custom code: users define input tables and unique identifiers, and the product generates an identity graph with computed features such as lifetime value and propensity scores. Combining the identity graph with these computed features produces a unified customer 360 table, with a historical snapshot retained after every run so that modelling can reproduce any prior state.
Business teams reach the same graph through a self-serve interface for building audiences and syncing them to downstream tools, and a real-time activation API supports personalized web and app experiences. The product is packaged on the Enterprise plan alongside feature building, audience building, and activation capabilities.
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