Profiles
Provider 
Founded 2019
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital

Profiles is RudderStack's identity resolution product, building a customer 360 table inside the customer's own data cloud.
Profiles builds a customer 360 within the customer's own data cloud using declarative configuration files rather than custom code: users define input tables and unique identifiers, and the product generates an identity graph with computed features such as lifetime value and propensity scores. Combining the identity graph with these computed features produces a unified customer 360 table, with a historical snapshot retained after every run so that modelling can reproduce any prior state.
Business teams reach the same graph through a self-serve interface for building audiences and syncing them to downstream tools, and a real-time activation API supports personalized web and app experiences. The product is packaged on the Enterprise plan alongside feature building, audience building, and activation capabilities.
| Attribute | Profiles | Amperity Customer Context Platform | Hightouch Composable CDP | mParticle — Customer Data Platform | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2019 | 2016 | 2019 | 2012 | |
| Sells To | Enterprise | Enterprise | Enterprise, Small Business | Enterprise | |
| Pricing Model | Recurring, Software | Recurring, Software | Recurring | Recurring, Software, Usage-based | |
| Ownership | Private Equity, Venture Capital | Private Equity, Venture Capital | Equity, Venture Capital | Equity, Venture Capital |
Provider 
Founded 2019
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider 
Founded 2016
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider 
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Equity, Venture Capital
Provider 
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software, Usage-based
Ownership Equity, Venture Capital

Identity Data Solutions
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