Epsilon's connected marketing platform built on CORE ID identity resolution and first-party data for personalization and measurement.
Epsilon's Data & Identity Platform centers on CORE ID, a people-based identity graph derived from transaction and behavioral signals, used to connect customer data across channels for activation and measurement. It serves brands, agencies, and publishers within Publicis' broader connected-media stack.
With privacy-safe data collaboration and identity capabilities, it competes directly with LiveRamp's platform, particularly for marketers evaluating people-based identity and data connectivity providers.
| Attribute | Epsilon Data & Identity Platform | Data Collaboration Platform | |
|---|---|---|---|
| Provider | |  | |
| Founded | 2022 | 1969 | |
| Sells To | Education, Enterprise | Enterprise | |
| Pricing Model | Recurring, Software | Recurring, SaaS, Software | |
| Ownership | Venture-backed | Public |
Provider
Founded 2022
Sells To Education, Enterprise
Pricing Model Recurring, Software
Ownership Venture-backed
Provider
Founded 1969
Sells To Enterprise
Pricing Model Recurring, SaaS, Software
Ownership Public
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