Data 360
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Salesforce Data 360 is a data platform for connecting, harmonizing, and activating enterprise data across Salesforce applications and AI.
Salesforce Data 360 is Salesforce's data platform for bringing together enterprise information from Salesforce and external systems. It connects and harmonizes data so applications, analytics, and AI workflows can work from a consistent customer context.
Organizations use the product to build unified profiles, govern data, create segments, and activate information across marketing, sales, service, and commerce. The platform is designed to make connected business data available to Salesforce workflows and agents.
Adobe

Adobe Experience Platform, Adobe Real-Time CDP
adobe.com
Treasure AI

Agentic Experience Platform, Complete CDP, Intelligent CDP, Treasure AI Studio
treasure.ai
Amperity

Amperity Customer Context Platform
amperity.com
BlueConic

BlueConic Customer Data Platform
blueconic.com
Databricks

CustomerLake
databricks.com
LiveRamp

Data Collaboration Platform
liveramp.com
HubSpot

Data Hub
hubspot.com
Hightouch

Hightouch Composable CDP
hightouch.com
Twilio

Segment — Customer Data Platform
twilio.com
Zeotap

Zeotap Customer Data Platform
zeotap.com
| Attribute | Data 360 | Adobe Experience Platform, Adobe Real-Time CDP | Agentic Experience Platform, Complete CDP, Intelligent CDP, Treasure AI Studio | Amperity Customer Context Platform | BlueConic Customer Data Platform | CustomerLake | Data Collaboration Platform | Data Hub | Hightouch Composable CDP | Segment — Customer Data Platform | Zeotap Customer Data Platform | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider | ||||||||||||
| Founded | 1999 | 1982 | 2011 | 2016 | 2010 | 2013 | 1969 | 2006 | 2019 | 2008 | 2014 | |
| Sells To | Enterprise, Small Business | Enterprise | Enterprises | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise | Enterprise, Small Business | Developer, Enterprise | — | |
| Pricing Model | Recurring | — | Recurring | Recurring, Software | Recurring, Software | Usage-based | Recurring, SaaS, Software | Recurring Subscription | Recurring | Subscription, Usage-based | — | |
| Ownership | Public | — | Private Equity, Venture Capital | Private Equity, Venture Capital | Equity, Venture Capital | Equity, Venture Capital | Public | Public | Equity, Venture Capital | Public | — |
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Provider 
Founded 2011
Sells To Enterprises
Pricing Model Recurring
Ownership Private Equity, Venture Capital
Provider 
Founded 2016
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider 
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital

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Sales Engagement

Salesforce Spiff

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Salesforce Revenue Intelligence

Partner Relationship Management

Sales Programs

Team Messaging

Salesforce Revenue Cloud

Salesforce Sales Cloud

Salesforce Marketing Intelligence

Salesforce Pipeline Inspection

Marketing Cloud Next

Salesforce Scheduler

ProGen

Salesforce Financial Services Cloud

Nonprofit Fundraising

Developer Collaboration

Video Conferencing

Salesforce Service Cloud — Service Management