Sales Programs
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Sales Programs delivers in-CRM sales enablement programs, coaching, and performance analytics.
Sales Programs is a Salesforce add-on that brings enablement into the CRM where sellers work. Teams build no-code programs with milestones, guidance, practice sessions, and ready-made templates for prospecting, pipeline growth, and partner onboarding. Managers coach with pitch practice, feedback, and in-app guidance delivered where sellers work.
It tracks engagement and revenue impact with program analytics, revenue milestones, and conversation insights. The offering is licensed per user per month and requires a Sales Cloud, Service Cloud, or Platform license. Partner tracks extend the same outcome-based programs, milestones, and analytics to channel sellers.
Allego

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Seismic

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Showpad

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| Attribute | Sales Programs | Allego Revenue Enablement Platform | Seismic Enablement Cloud | Showpad Revenue Effectiveness Platform | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1999 | 2013 | 2010 | 2011 | |
| Sells To | Enterprise, Small Business | Enterprise | Enterprise | — | |
| Pricing Model | Recurring | Recurring, Software | Recurring, Software | — | |
| Ownership | Public | Private Equity, Venture Capital | Equity, Venture Capital | — |
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Private Equity, Venture Capital
Provider 
Founded 2010
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 2011
Sells To —
Pricing Model —
Ownership —

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