Pipedrive provides a sales-focused CRM with visual pipeline management for small and midsize sales teams.
Pipedrive is a sales-focused CRM headquartered in New York that helps small and mid-market sales teams manage pipelines, capture leads, and follow up on every deal. Its visual deal pipelines, activity reminders, email integration, automations, and meeting intelligence keep the full sales process organized in one place. Lead capture forms and a marketplace of integrations extend the platform across the tools teams already use.
The company operates tiered subscription pricing and is backed by Vista Equity Partners as majority shareholder following its November 2020 majority investment of $1.5B. Sales teams use its reporting, integrations, and automation to run repeatable pipeline processes and measure performance against targets. Support resources and onboarding help new teams adopt the system quickly.
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| Attribute | Pipedrive — Sales CRM | Attio CRM | Aviso Mobile App | Close CRM | Freshsales | HubSpot CRM, Sales Hub | Insightly CRM | Instantly CRM | Monday Sales CRM | Nimble CRM | Zoho CRM | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Provider |  | | | | | | | | | | | |
| Founded | 2010 | 2019 | 2012 | 2013 | 2010 | 2006 | 2009 | 2021 | 2012 | 2008 | 1996 | |
| Sells To | — | — | Enterprise | Enterprise, Small Business | Enterprise, Small Business | Enterprise | Enterprise, Small Business | — | B2C, Enterprise | Enterprise, Small Business | B2B, Enterprise, Small Business | |
| Pricing Model | — | Subscription | Recurring, Software | Recurring, SaaS, Software, Usage-based | Recurring, SaaS, Software | Recurring Subscription | Recurring | — | SaaS, Subscription | Recurring, Software | B2B Subscription, Recurring, Software | |
| Ownership | — | — | Venture Capital | Private, Venture Capital | Public | Public | — | — | Public | Venture Capital | Private, Public |
Provider
Founded 2010
Sells To —
Pricing Model —
Ownership —
Founded 2019
Sells To —
Pricing Model Subscription
Ownership —
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture Capital
Provider
Founded 2013
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS, Software, Usage-based
Ownership Private, Venture Capital
Provider
Founded 2010
Sells To Enterprise, Small Business
Pricing Model Recurring, SaaS, Software
Ownership Public
Sales Programs
salesforce.com
