Salesforce Financial Services Cloud
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Financial services CRM from Salesforce built for wealth management, banking, and insurance firms.
Salesforce Financial Services Cloud is an industry-specific customer relationship management platform built on Salesforce for wealth management firms, banks, and insurance companies. It provides advisor-specific data models for households, financial accounts, and goals, alongside the broader automation, analytics, and integration capabilities of the Salesforce platform.
The product targets enterprise financial institutions and large broker-dealers, positioning as a higher-tier alternative to advisor-focused CRMs through its customizable platform and the Salesforce AppExchange ecosystem.
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| Attribute | Salesforce Financial Services Cloud | Dynamics 365 | Redtail CRM | Wealthbox CRM | Wealth Management CRM | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 1999 | 1975 | 2003 | — | 2013 | |
| Sells To | Enterprise, Small Business | Enterprises, Small Business | B2B | — | — | |
| Pricing Model | Recurring | SaaS, Transactional | B2B Subscription | B2B Subscription | B2B Subscription | |
| Ownership | Public | Public | Acquired Subsidiary | — | — |
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded 1975
Sells To Enterprises, Small Business
Pricing Model SaaS, Transactional
Ownership Public
Provider 
Founded 2003
Sells To B2B
Pricing Model B2B Subscription
Ownership Acquired Subsidiary
Provider 
Founded —
Sells To —
Pricing Model B2B Subscription
Ownership —
Provider 
Founded 2013
Sells To —
Pricing Model B2B Subscription
Ownership —

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Salesforce Service Cloud — Service Management