Wealth Management CRM
Provider 
Founded 2013
Sells To —
Pricing Model B2B Subscription
Ownership —

Intelligent CRM platform purpose-built for wealth management firms and registered investment advisors.
Practifi is an intelligent CRM that combines native AI functionality with purpose-built capabilities for client management, business operations, compliance support, and firmwide collaboration. Built on Salesforce infrastructure, it delivers enterprise-grade scalability and security tailored for the wealth management industry.
The platform includes AI-powered automation, pipeline tracking, compliance management, mobility, analytics and reporting, open API, and advanced integrations with custodians and portfolio systems. Add-on modules include Practifi Promote, Practifi Portal, Practifi Sandbox, Practifi Protect, and Practifi Intelligence.
Astraeus

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Redtail Technology

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Salesforce

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Wealthbox

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| Attribute | Wealth Management CRM | Advisor Operating Platform | Redtail CRM | Salesforce Financial Services Cloud | Wealthbox CRM | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 2013 | 2025 | 2003 | 1999 | — | |
| Sells To | — | B2B | B2B | Enterprise, Small Business | — | |
| Pricing Model | B2B Subscription | B2B Subscription | B2B Subscription | Recurring | B2B Subscription | |
| Ownership | — | Venture-backed private company | Acquired Subsidiary | Public | — |
Provider 
Founded 2013
Sells To —
Pricing Model B2B Subscription
Ownership —
Provider 
Founded 2025
Sells To B2B
Pricing Model B2B Subscription
Ownership Venture-backed private company
Provider 
Founded 2003
Sells To B2B
Pricing Model B2B Subscription
Ownership Acquired Subsidiary
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded —
Sells To —
Pricing Model B2B Subscription
Ownership —