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Salesforce›
Products & Services›
Partner Relationship Management
Partner Relationship Management

Salesforce› offers Partner Relationship Management

ProductOperating Status: Currently Offered

Partner Relationship Management is Salesforce's channel-sales software for managing and enabling indirect partner networks.

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Overview

Partner Relationship Management is Salesforce's offering for companies that sell through resellers, distributors, agents, and other indirect partners. It runs inside Sales Cloud and covers deal registration, lead routing, partner analytics, partner marketing automation, and AI-assisted partner self-service, with cross-CRM co-selling handled through Partner Connect.

The product is packaged as a member-priced tier that includes Experience Cloud, deal management, and channel analytics, sitting alongside Salesforce's broader Partner Ecosystem Management suite. Administration stays within the same CRM environment a company uses for direct sales, so partner activity, permissions, and pipeline visibility remain in one place.

Partner Relationship Management - Classification

Tags
  • Salestech

Partner Relationship Management - Direct Competitors

  • Impartner

    Impartner logo

    Impartner PRM

    impartner.com

  • NetSuite

    NetSuite logo

    NetSuite Partner Relationship Management

  • Oracle

    Oracle logo

    Oracle Partner Relationship Management

    oracle.com

AttributePartner Relationship ManagementImpartner PRMNetSuite Partner Relationship ManagementOracle Partner Relationship Management
ProviderSalesforcesalesforce.com65.4M raised · PublicImpartnerimpartner.com145M raised · Series DNetSuiteOracleoracle.comPublic
Founded1999201519981977
Sells ToEnterprise, Small BusinessEnterprise—Enterprise, Small Business
Pricing ModelRecurringRecurring, Software—Recurring, Software, Transactional
OwnershipPublicEquity, Venture Capital—Public
Partner Relationship Management

Provider Salesforcesalesforce.com65.4M raised · Public

Founded 1999

Sells To Enterprise, Small Business

Pricing Model Recurring

Ownership Public

Impartner PRM

Provider Impartnerimpartner.com145M raised · Series D

Founded 2015

Sells To Enterprise

Pricing Model Recurring, Software

Ownership Equity, Venture Capital

NetSuite Partner Relationship Management

Provider NetSuite

Founded 1998

Sells To —

Pricing Model —

Ownership —

Oracle Partner Relationship Management

Provider Oracleoracle.comPublic

Founded 1977

Sells To Enterprise, Small Business

Pricing Model Recurring, Software, Transactional

Ownership Public

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