Partner Relationship Management
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Partner Relationship Management is Salesforce's channel-sales software for managing and enabling indirect partner networks.
Partner Relationship Management is Salesforce's offering for companies that sell through resellers, distributors, agents, and other indirect partners. It runs inside Sales Cloud and covers deal registration, lead routing, partner analytics, partner marketing automation, and AI-assisted partner self-service, with cross-CRM co-selling handled through Partner Connect.
The product is packaged as a member-priced tier that includes Experience Cloud, deal management, and channel analytics, sitting alongside Salesforce's broader Partner Ecosystem Management suite. Administration stays within the same CRM environment a company uses for direct sales, so partner activity, permissions, and pipeline visibility remain in one place.
Impartner

Impartner PRM
impartner.com
NetSuite

NetSuite Partner Relationship Management
Oracle

Oracle Partner Relationship Management
oracle.com
| Attribute | Partner Relationship Management | Impartner PRM | NetSuite Partner Relationship Management | Oracle Partner Relationship Management | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 1999 | 2015 | 1998 | 1977 | |
| Sells To | Enterprise, Small Business | Enterprise | — | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software | — | Recurring, Software, Transactional | |
| Ownership | Public | Equity, Venture Capital | — | Public |
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded 2015
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital
Provider 
Founded 1998
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 1977
Sells To Enterprise, Small Business
Pricing Model Recurring, Software, Transactional
Ownership Public

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