Marketing Cloud Next
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public

Marketing Cloud Next is Salesforce's next-generation, agent-powered marketing application and the flagship product within the Marketing Cloud suite.
Marketing Cloud Next is Salesforce's next-generation marketing application, built natively on the Salesforce platform and positioned as the flagship offering within the Marketing Cloud suite. It provides campaign creation, content management, and customer journey orchestration, with AI agents that support marketers across planning, production, and activation tasks.
Marketing teams adopt the application as the successor surface for Marketing Cloud capabilities following its general-availability announcement in 2025. It connects marketing workflows to the customer data and agent framework available across the wider Salesforce platform, extending to both business-to-consumer and business-to-business use cases.
| Attribute | Marketing Cloud Next | Adobe Journey Optimizer | AI Customer Engagement Platform | Customer Engagement Platform | HubSpot Marketing Hub | |
|---|---|---|---|---|---|---|
| Provider | ||||||
| Founded | 1999 | 1982 | 2013 | 2011 | 2006 | |
| Sells To | Enterprise, Small Business | Enterprise | Enterprise | Enterprise | — | |
| Pricing Model | Recurring | — | Recurring, SaaS | Recurring, SaaS | — | |
| Ownership | Public | — | Private Equity, Venture Capital | Public | — |
Provider 
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider 
Founded 1982
Sells To Enterprise
Pricing Model —
Ownership —
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, SaaS
Ownership Private Equity, Venture Capital
Provider 
Founded 2011
Sells To Enterprise
Pricing Model Recurring, SaaS
Ownership Public
Provider 
Founded 2006
Sells To —
Pricing Model —
Ownership —
Klaviyo Marketing Platform
klaviyo.com