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Metadata
Metadata

Metadata

Metadata provides an execution platform for enterprise B2B paid media, using AI agents to prepare cross-channel campaigns for human review.

Operating headquarters
San Jose, CA, US🇺🇸
Founded
2015
Overview
M & A
Analysis
Compare
Fundraising
Employees
News
Library

Metadata develops software for enterprise business-to-business marketing teams to plan and operate paid-media campaigns across digital advertising channels. Its platform brings audience creation, campaign assembly, creative and offer preparation, budget controls, experimentation, and reporting into a shared workflow, drawing on account and engagement data to connect advertising activity with pipeline and revenue measurement.

AI agents assist with repetitive campaign operations, while marketing teams inspect campaign objects and retain approval over launch and spend. The company also offers optional implementation and operating services that help customers configure integrations, campaign structures, and team workflows. Metadata's platform is designed for organizations coordinating paid-media work across channels and internal teams.

Metadata - M & A Snapshot

Open M & A

  • Reactful

    Acquired by Metadata • Undisclosed • Sep 7, 2022

Metadata - Products & Services

  • Metadata — B2B Paid Campaign Platform logo

    Metadata — B2B Paid Campaign Platform

    Metadata is a B2B advertising platform for audience creation, campaign production, and cross-channel execution.

    Competing Products

    Madison Logic logo
    NextRoll logo
    Demandbase logo
    Factors.AI logo
    Influ2 logo
  • LinkedIn Bid Agent logo

    LinkedIn Bid Agent

    Automated LinkedIn Ads bid and pacing management for B2B campaign teams.

    Competing Products

    Vector logo
    Factors.AI logo
    Marin Software logo
  • Metadata Services logo

    Metadata Services

    Metadata Services is Metadata's human-led rollout and operating support offering for teams deploying its paid-media platform.

    Competing Products

    6sense logo
    Demandbase logo
    Factors.AI logo
  • MetadataONE logo

    MetadataONE

    MetadataONE is Metadata's agentic go-to-market layer connecting large language models to Metadata campaign execution and buyer intelligence.

    Competing Products

    Demandbase logo
    Demandbase logo
    Influ2 logo
    Influ2 logo
    Vector logo

Metadata - Similar Companies

Influ2 logo

Influ2

influ2.com

NextRoll logo

NextRoll

nextroll.com

Factors.AI logo

Factors.AI

factors.ai

Madison Logic logo

Madison Logic

madisonlogic.com

Demandbase logo

Demandbase

demandbase.com

Marin Software logo

Marin Software

marinsoftware.com

Vector logo

Vector

vector.co

6sense logo

6sense

6sense.com

Lapis logo

Lapis

trylapis.com

Revealbot logo

Revealbot

revealbot.com

Madgicx logo

Madgicx

madgicx.com

GrayMeta logo

GrayMeta

graymeta.com

Lightning AI logo

Lightning AI

Astute logo

Astute

joinastute.com

Smartly logo

Smartly

smartly.io

Metadata - Quick Facts

Who are Metadata's competitors?

Companies similar to Metadata include Influ2, NextRoll, Factors.AI and Madison Logic.

When was Metadata founded?

Metadata was founded in 2015.

Where is Metadata's headquarters located?

Metadata's headquarters is located in San Jose, CA, US.

When was Metadata's last funding round?

Metadata's most recent funding round was for $3.1M (USD) in September 2022.

How much has Metadata raised to-date?

As of Sep 26, 2022, Metadata has raised a total of $56.9M (USD).

How many employees does Metadata have?

Metadata has 146 employees as of Feb 4, 2024.

Metadata - Classification

Industry
  • AdTech
  • Advertising Technology
  • Marketing Technology
Ownership
  • Privately Held
Technology
  • AI
  • AI Agent
  • Machine Learning
  • Marketing Automation
Geographic Exposure
  • Global
Model
  • Platform
Revenue
  • Recurring
  • Software
Customer
  • B2B
  • Enterprise
Tags
  • Adtech
  • B2B
  • Marketing Automation
  • Marketing Tech
  • Marketing Technology
  • SaaS
NAICS
  • 513200Software Publishers
  • 510000Information
  • 513000Publishing Industries
  • 513210Software Publishers
SIC
  • 7300Business Services
  • 7370Computer Programming, Data Processing, And Other Computer Related
  • 7372Prepackaged Software