DemandbaseDemandbase Marketing

Demandbase Marketing is the marketing-facing pillar of Demandbase's go-to-market platform. It builds and refines target account lists from engagement and buying signals, then focuses programs on the accounts most likely to convert, so marketing spend follows real in-market activity rather than a static list.

Beyond targeting, the product coordinates account-based engagement across advertising, web, and sales touchpoints, personalizes experiences for individual buying groups, and measures how accounts progress through the funnel so teams can tie marketing programs to pipeline outcomes instead of clicks alone.