PoweredBy Demandbase
Provider 
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture Capital

PoweredBy Demandbase embeds its B2B account, contact and intent data into partner platforms through APIs.
PoweredBy Demandbase is the embedded-intelligence offering that lets technology providers add Demandbase's B2B account, contact, company and intent data directly into their own products. Delivery spans APIs, real-time enrichment, batch delivery, flat files, JavaScript tags and sandbox environments, so partners can build on the data without maintaining their own sourcing and identity-resolution infrastructure.
The offering covers account identification, contact intelligence, firmographic and technographic attributes, and buying signals, and it is positioned for product teams building personalization, account insights, AI agents and premium data products. It is sold through a partnership motion rather than self-service, with access arranged with Demandbase's partnerships team and documented through a developer portal.
| Attribute | PoweredBy Demandbase | Apollo Data | Clearbit Enrichment | People Data | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2006 | 2015 | 2015 | 2011 | |
| Sells To | Enterprise | Enterprises, SMB | B2B | Enterprise | |
| Pricing Model | Recurring | Recurring, Software, Usage-based | — | Recurring, Software, Transactional | |
| Ownership | Equity, Venture Capital | Private Equity, Venture Capital | Private | Equity, Venture Capital |
Provider 
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture Capital
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2015
Sells To B2B
Pricing Model —
Ownership Private
Provider 
Founded 2011
Sells To Enterprise
Pricing Model Recurring, Software, Transactional
Ownership Equity, Venture Capital

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