DemandbaseDemandbase Sales Intelligence

Demandbase Sales Intelligence is the seller-facing product within Demandbase's business-to-business go-to-market platform. It reads engagement and intent activity across a customer's web properties, campaigns and third-party sources to identify which accounts are actively in market, and ranks those accounts by fit, activity and pipeline potential.

Beyond account ranking, the product maps the individuals involved in each buying group and connects that intelligence to action, publishing next-best actions into the customer relationship management and sales-engagement tools a revenue team already uses. It tracks engagement across accounts over time so prioritisation and targeting can be adjusted as a buying committee's behaviour changes.