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Demandbase - aVenture Company Research

Demandbase

Demandbase

Demandbase provides a B2B account-based marketing and pipeline AI platform for go-to-market teams.

San Francisco, CA, US🇺🇸

Founded

Demandbase is a privately held business-to-business go-to-market software company. Its platform combines account-based marketing, sales intelligence, advertising and B2B data, and its Demandbase AI layer positions the platform as a pipeline engine for marketing, sales and revenue-operations teams.

The company has grown through acquisitions including Spiderbook, Engagio, InsideView and DemandMatrix, and sells to an enterprise customer base of marketing, sales and revenue-operations teams. Its portfolio spans account-based marketing, sales intelligence, advertising, B2B data and AI products delivered inside the Demandbase platform, supported by professional services.

Demandbase - M & A Snapshot

InsideView Technologies
Acquired by Demandbase • Undisclosed • May 4, 2021
DemandMatrix
Acquired by Demandbase • Undisclosed • May 4, 2021

Demandbase - Quick Facts

Who are Demandbase's competitors?

Companies similar to Demandbase include MixRank, Apollo.io, Clearbit and Cognism.

When was Demandbase founded?

Demandbase was founded in 2006.

Where is Demandbase's headquarters located?

Demandbase's headquarters is located in San Francisco, CA, US.

When was Demandbase's last funding round?

Demandbase's most recent funding round was for $175M (USD) in February 2023.

Engagio

Acquired by Demandbase • Undisclosed • Jun 16, 2020

Spiderbook

Acquired by Demandbase • Undisclosed • May 24, 2016

WhoToo

Acquired by Demandbase • Undisclosed • Sep 10, 2015

How much disclosed funding has Demandbase raised?

As of Feb 16, 2023, Demandbase has disclosed funding of $318M (USD). Undisclosed round amounts are excluded.

How many employees does Demandbase have?

Demandbase has 750+ employees as of Sep 14, 2026.

Demandbase - Classification

Industry: Marketing Companies
Sales
Ownership: Venture-backed
Technology: AI
Machine Learning
Geographic Exposure: Global

Model: SaaS Platform
Revenue: Recurring
Customer: Enterprise

Tags: B2B SaaS
SaaS
Sales Intelligence
Salestech

NAICS: 518210Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
SIC: 7372Prepackaged Software
ISIC: 6201Computer programming activities

Show 24 more industry codes

NAICS: 513200Software Publishers
518000

Demandbase - Similar Companies

MixRank

mixrank.com

Apollo.io

apollo.io

Clearbit

clearbit.com

Cognism

cognism.com

ZoomInfo

zoominfo.com

6sense

6sense.com

Clay

clay.com

NextRoll

nextroll.com

Metadata

metadata.io

Influ2

influ2.com

Abmatic AI

abmatic.ai

Madison Logic

madisonlogic.com

DemandScience

demandscience.com

Foundry

foundryco.com

N.Rich

nrich.io

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

518200Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

540000Professional, Scientific, and Technical Services

541500Computer Systems Design and Related Services

510000Information

513000Publishing Industries

541000Professional, Scientific, and Technical Services

541600Management, Scientific, and Technical Consulting Services

541800Advertising, Public Relations, and Related Services

513210Software Publishers

541510Computer Systems Design and Related Services

541610Management Consulting Services

541810Advertising Agencies

541511Custom Computer Programming Services

541613Marketing Consulting Services

SIC

7300Business Services
8700Engineering, Accounting, Research, Management, And Related Services
7310Advertising
7370Computer Programming, Data Processing, And Other Computer Related
8740Management And Public Relations Services
7311Advertising Agencies
7371Computer Programming Services
8742Management Consulting Services

Demandbase - Products & Services

PoweredBy Demandbase
PoweredBy Demandbase embeds its B2B account, contact and intent data into partner platforms through APIs.
Competing Products
Demandbase Account Intelligence
Demandbase Account Intelligence combines first-party account data with third-party B2B insights for go-to-market teams.
Competing Products
Demandbase Marketing
Account-based marketing platform helping B2B teams prioritize in-market accounts and connect programs to pipeline.
Competing Products
Demandbase AI Agents
Demandbase AI Agents help B2B revenue teams prioritize opportunities, orchestrate go-to-market work, and act on account intelligence.
Competing Products
Demandbase Advertising
Demandbase Ads delivers AI-guided, account-based B2B advertising across digital channels and measures its impact on pipeline.
Competing Products
Demandbase MCP
Demandbase MCP is a Model Context Protocol connector exposing account intelligence, buying groups, and intent signals to AI assistants.
Competing Products
Demandbase AI Chat
Demandbase AI Chat is a natural-language interface that answers go-to-market questions from account, buying-group, and pipeline data.
Competing Products
Demandbase AI
Demandbase AI is the pipeline-oriented artificial-intelligence layer for B2B go-to-market, prioritising in-market opportunities and coordinating activation.
Competing Products
Agentbase
Demandbase Agentbase is the company's system of connected AI agents for B2B go-to-market execution, now presented as Demandbase AI Agents.
Competing Products
Demandbase Data
B2B data platform unifying account, buyer, and intent data and activating it across go-to-market systems.
Competing Products
+3
Demandbase Professional Services
Demandbase Professional Services provides onboarding, configuration, and optimization support for customers on the Demandbase account-based GTM platform.
Competing Products
Demandbase Sales Intelligence
Account-intelligence product that ranks in-market accounts and buying groups from intent signals, then surfaces next-best actions.
Competing Products
+17
Mojo
Mojo is an AI campaigns agent for B2B marketing teams, built by Demandbase.
Competing Products

+11

+2