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Demandbase

Demandbase provides a B2B account-based marketing and pipeline AI platform for go-to-market teams.

San Francisco, CA, US🇺🇸
Founded
2006
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Overview
M & A
Analysis
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Fundraising
Employees
News
Library
Number of Customers
1,000
As of Sep 14, 2026demandbase.com
Revenue Estimate
$200M
Period: 1 yearAs of Dec 31, 2024demandbase.com
Profitability
Profitable
As of Dec 31, 2024demandbase.com

Contents

  1. 01Competitive Strengths
  2. 02Market Outlook
  3. 03Pricing Strategy
  4. 04Products & Services
  1. 01Competitive Strengths
  2. 02Market Outlook
  3. 03Pricing Strategy
  4. 04Products & Services

Competitive Advantages

Demandbase's platform unifies account-based marketing, advertising, sales intelligence, and B2B intent data in one system, which the company presents as reducing fragmented point tools for go-to-market teams. The Engagio, InsideView, and DemandMatrix acquisitions added ABM orchestration and third-party data assets.

The company reports serving more than 1,000 customers, holds ISO 27001 certification and SOC 2 attestation, and stated that 2024 was its second consecutive year of profitability.

Source: demandbase.com

Market Outlook

Demandbase competes in B2B go-to-market software against ABM and sales-intelligence vendors such as 6sense, ZoomInfo, Outreach, and HubSpot, and against newer AI-agent execution layers such as Metadata.io, Copy.ai, and Jasper.

The company is positioning around AI-driven pipeline generation, debuting Demandbase AI in 2026 and previewing Mojo, an AI campaigns agent for B2B marketing teams, indicating a shift toward agentic execution in its market.

Source: demandbase.com

Pricing Strategy

Demandbase sells its platform primarily through an enterprise contact-sales motion: its website promotes booking meetings with sales rather than published per-seat pricing. ISO 27001 certification and SOC 2 attestation support enterprise procurement requirements.

Its Project Mojo beta publishes tiered pricing during the 2026 beta period: a free tier, a $200 per month Plus plan with daily automation limits, and a custom-contact tier, with credits metered daily per organization.

Source: trymojo.ai

Product Overview

Demandbase sells Demandbase One, a B2B go-to-market platform combining account-based marketing, sales intelligence, advertising, and B2B data. Demandbase AI, introduced in April 2026, positions the platform as a pipeline engine for go-to-market teams.

The company also runs Project Mojo, a pre-release AI campaigns agent for B2B marketing teams that connects to existing marketing tools and runs campaigns across channels. Public waitlist access to the Mojo beta opens in September 2026.

Source: demandbase.com