Clay operates an AI go-to-market platform that revenue teams use to discover, enrich, and organize company and contact data, then act on it. The platform aggregates signals from more than 200 third-party data providers under a single contract, layers in internal context such as CRM records, product usage, calls, and email, and lets teams describe a growth goal in plain language to generate an inspectable workflow rather than configure one by hand.
Its offering families span centralized audience data, a data marketplace, intent and job-change signals, waterfall enrichment across providers, AI research agents, workflow orchestration, and outbound execution including ad-audience syncing and messaging sequences. Clay introduced the term GTM engineer for the practitioners who build these systems, and its customers include Anthropic, Google, OpenAI, Stripe, ElevenLabs, Workday, and Siemens.
Clay Waterfall Enrichment is Clay's multi-provider enrichment capability that queries data sources in sequence to maximize contact and account coverage.
