Clay AI Formulas
Product
Clay AI Formulas is Clay's conditional-logic and formatting layer that cascades enrichment steps and normalizes data points at scale.
- Currently Offered
AI Formulas run workflow steps conditionally, for example looking for mobile numbers only when a work email was not found or selecting a best-fit data provider by company type, so teams conserve credits on large tables.
The same layer handles formatting and cleaning tasks such as normalizing phone numbers, job titles, and dates, and concatenating data from separate list objects.
Clay AI Formulas is Clay's conditional-logic and formatting layer that cascades enrichment steps and normalizes data points at scale.
Synthesizes end-to-end agentic workflows grounded in real business logic from your estate.
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