Clay Automated Inbound
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private

Clay's inbound offering automatically enriches every inbound form-sourced lead and routes the completed record to the CRM.
Clay's inbound enrichment pulls each inbound lead's form submission through more than 150 data providers to append firmographic and contact fields, scores the lead against ICP fit, and pushes the completed record to the CRM or lead router.
The offering is positioned for growth and RevOps teams replacing manual list pulls, and it runs inside the Clay workbook workflow alongside the company's outbound prospecting use cases.
Apollo.io

Apollo Form Optimization
apollo.io
Clearbit

Clearbit Forms
clearbit.com
6sense

Smart Form Fill
6sense.com
| Attribute | Clay Automated Inbound | Apollo Form Optimization | Clearbit Forms | Smart Form Fill | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2017 | 2015 | 2015 | 2013 | |
| Sells To | Enterprise | Enterprises, SMB | B2B | Enterprise | |
| Pricing Model | Software as a Service | Recurring, Software, Usage-based | — | Recurring, Software | |
| Ownership | Private | Private Equity, Venture Capital | Private | Equity, Venture Capital |
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider 
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private Equity, Venture Capital
Provider 
Founded 2015
Sells To B2B
Pricing Model —
Ownership Private
Provider 
Founded 2013
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Equity, Venture Capital

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