CRM Enrichment is ZoomInfo's solution for filling and updating CRM contact and account records with verified B2B data.
CRM Enrichment completes new and existing CRM records with verified contact, company, hierarchy, technographic, and intent data, then keeps those records current through scheduled or ongoing refresh workflows rather than a one-off load.
The enriched fields feed routing, scoring, segmentation, and reporting for sales, marketing, and revenue operations teams. The solution is sold as a distinct offering within the provider's business data platform.
Waterfall Enrichment
ZoomInfo GTM Workspace
GTM AI by ZoomInfo
ZoomInfo Lite
ZoomInfo Copilot
ZoomInfo GTM Studio
ZoomInfo Chorus
B2B Contact Database
ZoomInfo MCP
ZoomInfo Labs
ZoomInfo Marketing
FormComplete
ZoomInfo in ChatGPT
ZoomInfo Chat
ZoomInfo Data as a Service
ZoomInfo Operations
ZoomInfo Talent
ZoomInfo Sales
Cognism
Cognism CRM Enrichment
cognism.com
Seamless
CRM Enrich
seamless.ai
Dropcontact
Dropcontact CRM Enrichment
dropcontact.com
| Attribute | CRM Enrichment | Cognism CRM Enrichment | CRM Enrich | Dropcontact CRM Enrichment | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 2007 | 2015 | 2015 | 2016 | |
| Sells To | Enterprises, Mid-Market | Enterprises, Mid-Market, SMB | Enterprise, Small Business | — | |
| Pricing Model | Recurring | Recurring | Recurring, Software | — | |
| Ownership | Public | Venture-backed | Private, Private equity-backed, Venture-backed | — |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2015
Sells To Enterprises, Mid-Market, SMB
Pricing Model Recurring
Ownership Venture-backed
Provider
Founded 2015
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Private equity-backed, Venture-backed
Provider
Founded 2016
Sells To —
Pricing Model —
Ownership —
Cognism Data-as-a-Service delivers verified B2B contact and company records into customer systems by API and scheduled batch delivery.
LeadGenius supplies global B2B contact data and buyer intelligence to revenue teams.
Real-time B2B data enrichment that completes and corrects company and contact records in go-to-market systems.
Lusha Lead Scoring scores accounts against closed-won customers and ranks inbound leads using fit, buying signals, and recency.
Apollo B2B Data Enrichment fills and refreshes CRM contact and company records with business data.
DevCommX B2B Lead Generation builds targeted prospect lists from intent and firmographic data.
CIENCE Lead Generation builds and verifies B2B prospect data and reads buying signals to target outreach.
Belkins Lead Research produces validated, ICP-matched B2B prospect lists for a client's sales and marketing teams.
FullEnrich Integrations connects the company's contact-data enrichment engine to agent, no-code, and CRM platforms.
Nooks Contact Data Enrichment supplies verified emails, mobile numbers, and waterfall-enriched contact records inside the Nooks sales platform.
VoilaNorbert API is a programmatic interface for email finding, verification, and contact enrichment.
Cognism Data-as-a-Service delivers verified B2B contact and company records into customer systems by API and scheduled batch delivery.
LeadGenius supplies global B2B contact data and buyer intelligence to revenue teams.
Real-time B2B data enrichment that completes and corrects company and contact records in go-to-market systems.
Lusha Lead Scoring scores accounts against closed-won customers and ranks inbound leads using fit, buying signals, and recency.
Apollo B2B Data Enrichment fills and refreshes CRM contact and company records with business data.
DevCommX B2B Lead Generation builds targeted prospect lists from intent and firmographic data.
CIENCE Lead Generation builds and verifies B2B prospect data and reads buying signals to target outreach.
Belkins Lead Research produces validated, ICP-matched B2B prospect lists for a client's sales and marketing teams.
FullEnrich Integrations connects the company's contact-data enrichment engine to agent, no-code, and CRM platforms.
Lusha B2B Data API provides programmatic access to contact and company records, prospecting, enrichment, lookalike discovery, and business-change signals.
Nooks Contact Data Enrichment supplies verified emails, mobile numbers, and waterfall-enriched contact records inside the Nooks sales platform.
VoilaNorbert API is a programmatic interface for email finding, verification, and contact enrichment.