ZoomInfo Lite is a free self-serve edition of ZoomInfo's B2B contact and company data platform.
ZoomInfo Lite is a free, self-serve edition of the ZoomInfo platform that gives individual sales representatives, marketers, recruiters, and small teams access to verified B2B contact and company data. Users can search and filter contacts and companies by industry, job title, company size, and location, then reach business email addresses and phone numbers through the platform or the ReachOut browser extension.
Company insights such as industry, revenue, and employee count help users qualify prospects, and the offering includes AI-assisted email drafting plus integrations with HubSpot and other CRM systems. ZoomInfo positions it as a free entry point for startups, small and midsize businesses, and individual professionals who need prospecting data without a paid subscription.
Waterfall Enrichment
ZoomInfo GTM Workspace
GTM AI by ZoomInfo
ZoomInfo Copilot
ZoomInfo GTM Studio
ZoomInfo Chorus
B2B Contact Database
ZoomInfo MCP
CRM Enrichment
ZoomInfo Labs
ZoomInfo Marketing
FormComplete
ZoomInfo in ChatGPT
ZoomInfo Chat
ZoomInfo Data as a Service
ZoomInfo Operations
ZoomInfo Talent
ZoomInfo Sales
| Attribute | ZoomInfo Lite | Apollo Data | Lusha Data | Prospector | |
|---|---|---|---|---|---|
| Provider | |  |  |  | |
| Founded | 2007 | 2015 | 2016 | 2015 | |
| Sells To | Enterprises, Mid-Market | Enterprises, SMB | Enterprise, Small Business | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software, Usage-based | Recurring, Software | Recurring, Software | |
| Ownership | Public | Private equity-backed, Venture-backed | Private, Venture-backed | Private, Private equity-backed, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed
Provider
Founded 2016
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 2015
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Private equity-backed, Venture-backed
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