ZoomInfo Marketing helps B2B teams identify in-market accounts, build target audiences, and coordinate account-based campaigns using buyer signals.
ZoomInfo Marketing is a business-to-business account-based marketing platform. It combines account and contact data with intent and engagement signals to help marketers identify in-market accounts, define target audiences, and prioritize potential buyers. Predictive account-fit scoring and website visitor identification add context for selecting accounts and contacts for marketing activity.
Teams activate audience programs across display and social advertising, email, and connected television, and can coordinate campaign actions with sales through workflows and routing. Web-form enrichment adds verified data to incomplete submissions, while reporting connects account and campaign engagement with pipeline and revenue outcomes. The product is part of ZoomInfo’s go-to-market platform and serves marketing and demand-generation teams.
Waterfall Enrichment
ZoomInfo GTM Workspace
GTM AI by ZoomInfo
ZoomInfo Lite
ZoomInfo Copilot
ZoomInfo GTM Studio
ZoomInfo Chorus
B2B Contact Database
ZoomInfo MCP
CRM Enrichment
ZoomInfo Labs
FormComplete
ZoomInfo in ChatGPT
ZoomInfo Chat
ZoomInfo Data as a Service
ZoomInfo Operations
ZoomInfo Talent
ZoomInfo Sales
6sense
6sense Revenue Marketing Platform
6sense.com
NextRoll
AdRoll ABM
nextroll.com
Aviso
Aviso Marketing Intelligence
aviso.com
Demandbase
Demandbase Marketing
demandbase.com
| Attribute | ZoomInfo Marketing | 6sense Revenue Marketing Platform | AdRoll ABM | Aviso Marketing Intelligence | Demandbase Marketing | |
|---|---|---|---|---|---|---|
| Provider | | | | | | |
| Founded | 2007 | 2013 | 2007 | 2012 | 2006 | |
| Sells To | Enterprises, Mid-Market | B2B, Enterprise | Enterprise, Small Business | Enterprise | Enterprise | |
| Pricing Model | Recurring | Recurring, Software, Subscription | Recurring | Recurring, Software | Recurring | |
| Ownership | Public | Equity, Venture-backed | Private | Venture-backed | Equity, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Equity, Venture-backed
Provider
Founded 2007
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Private
Provider
Founded 2012
Sells To Enterprise
Pricing Model Recurring, Software
Ownership Venture-backed
Provider
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture-backed
6sense Account-Based Marketing Platform coordinates account data, audience building and campaign orchestration for B2B marketing teams.
Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.
Marketo Engage is a B2B marketing automation platform for lead management, nurture programmes and cross-channel campaign execution.
One AI-native ABM platform unifying visitor identification, personalization, intent, ads, outbound and attribution.
6sense Inbound Marketing Automation personalises B2B inbound journeys from buyer behaviour and account fit signals.
Factors.AI's account-intelligence product that unifies cross-channel intent signals and predictive fit and engagement scoring for B2B go-to-market teams.
Account-based orchestration platform combining intent data, cross-channel campaigns, and sales activation for B2B pipeline growth.
Account-intelligence product that ranks in-market accounts and buying groups from intent signals, then surfaces next-best actions.
Demandbase Account Intelligence combines first-party account data with third-party B2B insights for go-to-market teams.
Demandbase AI is the pipeline-oriented artificial-intelligence layer for B2B go-to-market, prioritising in-market opportunities and coordinating activation.
Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.
6sense Account-Based Marketing Platform coordinates account data, audience building and campaign orchestration for B2B marketing teams.
Intent-data platform that identifies and prioritizes in-market B2B accounts and buying groups for account-based marketing programs.
Marketo Engage is a B2B marketing automation platform for lead management, nurture programmes and cross-channel campaign execution.
One AI-native ABM platform unifying visitor identification, personalization, intent, ads, outbound and attribution.
6sense Inbound Marketing Automation personalises B2B inbound journeys from buyer behaviour and account fit signals.
Factors.AI's account-intelligence product that unifies cross-channel intent signals and predictive fit and engagement scoring for B2B go-to-market teams.
Account-based orchestration platform combining intent data, cross-channel campaigns, and sales activation for B2B pipeline growth.
Account-intelligence product that ranks in-market accounts and buying groups from intent signals, then surfaces next-best actions.
Demandbase Account Intelligence combines first-party account data with third-party B2B insights for go-to-market teams.
Demandbase AI is the pipeline-oriented artificial-intelligence layer for B2B go-to-market, prioritising in-market opportunities and coordinating activation.
Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.