GTM Workspace brings account intelligence, buying signals, and AI-guided CRM work into one seller workspace.
GTM Workspace is ZoomInfo's seller workspace for researching accounts, prioritising opportunities, and acting on changes in a buyer's context. It combines live account signals and ZoomInfo business intelligence with CRM records, call transcripts, and engagement history. Its Pulse Feed groups buying intent, personnel changes, funding, hiring, and competitive research signals by account so sellers can decide what to do next.
The workspace includes AI Chat for account briefs, AI Docs for meeting preparation and personalised outreach, and Views for working with accounts, contacts, and opportunities alongside CRM synchronisation. After conversations, AI can capture updates for the CRM. The offering is designed to work with core sales systems rather than replace the CRM as the system of record.
6sense
6sense Sales Copilot
6sense.com
Apollo.io
Apollo Workspace
apollo.io
Demandbase
Demandbase Sales Intelligence
demandbase.com
| Attribute | ZoomInfo GTM Workspace | 6sense Sales Copilot | Apollo Workspace | Demandbase Sales Intelligence | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2007 | 2013 | 2015 | 2006 | |
| Sells To | Enterprises, Mid-Market | B2B, Enterprise | Enterprises, SMB | Enterprise | |
| Pricing Model | Recurring | Recurring, Software, Subscription | Recurring, Software, Usage-based | Recurring | |
| Ownership | Public | Equity, Venture-backed | Private equity-backed, Venture-backed | Equity, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Equity, Venture-backed
Provider
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed
Provider
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture-backed
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Sales workflow software for enriching and synchronizing account, contact, and lead records across connected CRM and marketing systems.
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Factors.AI Sales Intelligence turns buying signals into prioritized accounts, contacts, and sales actions.
Buyer-signal and account-prioritisation product that turns customer job changes, CRM and product-usage activity into ranked accounts and automated sales plays.
Copper CRM is a Google Workspace-native customer platform managing leads, pipelines, projects, and communication.
6sense's sales intelligence offering that surfaces in-market accounts, buying-stage signals, and buying-group members to sellers inside their existing workflows.
GTM engineering platform that combines a data marketplace, AI agents, and workflow orchestration to research, enrich, and activate accounts.
Salesloft Signals is a revenue data product that unifies buyer signals into a shared context layer.
Lusha Workspace helps GTM teams find, enrich, organize, and sync prospect records.
Sales Engagement is a Salesforce offering that centralizes sales outreach, cadences, and engagement tracking inside the CRM.
Amplemarket Duo is an AI sales copilot that turns buying signals into researched multichannel outreach.
