Waterfall Enrichment sequentially enriches CRM records from multiple data sources to improve contact and company data coverage.
Waterfall Enrichment is a ZoomInfo offering that applies enrichment across multiple data sources and workflows to fill gaps in contact and company records. The process can sequence sources for individual records to increase the breadth of available business data.
It supports CRM data workflows where users seek more complete records for routing, segmentation, and outreach. ZoomInfo presents the product alongside its CRM Enrichment capabilities.
Clay
Clay Waterfall Enrichment
clay.com
FullEnrich
FullEnrich Waterfall Enrichment
app.fullenrich.com
Apollo.io
Waterfall Enrichment
apollo.io
| Attribute | Waterfall Enrichment | Clay Waterfall Enrichment | FullEnrich Waterfall Enrichment | Waterfall Enrichment | |
|---|---|---|---|---|---|
| Provider |  | | | | |
| Founded | 2007 | 2017 | 2023 | 2015 | |
| Sells To | Enterprises, Mid-Market | Enterprise | — | Enterprises, SMB | |
| Pricing Model | Recurring | Software as a Service | — | Recurring, Software, Usage-based | |
| Ownership | Public | Private | — | Private equity-backed, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider
Founded 2023
Sells To —
Pricing Model —
Ownership —
Provider
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed
FullEnrich Integrations connects the company's contact-data enrichment engine to agent, no-code, and CRM platforms.
FullEnrich Data Infrastructure for AI Agents embeds the company's waterfall enrichment engine into third-party products through one API.
CRM Enrich is Seamless.AI's data-enrichment offering that keeps contact and company records in the CRM current.
Apollo B2B Data Enrichment fills and refreshes CRM contact and company records with business data.
Clay's inbound offering automatically enriches every inbound form-sourced lead and routes the completed record to the CRM.
Nooks Contact Data Enrichment supplies verified emails, mobile numbers, and waterfall-enriched contact records inside the Nooks sales platform.
Dropcontact CRM enrichment updates, cleans, and deduplicates contact and company records inside HubSpot and Pipedrive.
Real-time B2B data enrichment that completes and corrects company and contact records in go-to-market systems.
Cognism CRM Enrichment keeps customer relationship management records complete with verified B2B contact and company data.
Salesfinity SmartEnrich is the contact data enrichment product that waterfall-qualifies phone numbers and validates them at dial time.
FullContact Enrich appends person-level demographic, interest, and social attributes via API.
Enricher is a data enrichment API resolving people and company profiles from a business email or domain.
FullEnrich Integrations connects the company's contact-data enrichment engine to agent, no-code, and CRM platforms.
FullEnrich Data Infrastructure for AI Agents embeds the company's waterfall enrichment engine into third-party products through one API.
CRM Enrich is Seamless.AI's data-enrichment offering that keeps contact and company records in the CRM current.
Apollo B2B Data Enrichment fills and refreshes CRM contact and company records with business data.
Clay's inbound offering automatically enriches every inbound form-sourced lead and routes the completed record to the CRM.
Nooks Contact Data Enrichment supplies verified emails, mobile numbers, and waterfall-enriched contact records inside the Nooks sales platform.
Dropcontact CRM enrichment updates, cleans, and deduplicates contact and company records inside HubSpot and Pipedrive.
Real-time B2B data enrichment that completes and corrects company and contact records in go-to-market systems.
Cognism CRM Enrichment keeps customer relationship management records complete with verified B2B contact and company data.
Salesfinity SmartEnrich is the contact data enrichment product that waterfall-qualifies phone numbers and validates them at dial time.
FullContact Enrich appends person-level demographic, interest, and social attributes via API.
Enricher is a data enrichment API resolving people and company profiles from a business email or domain.
