SmartEnrich Data Enrichment
Provider 
Founded 2022
Sells To —
Pricing Model —
Ownership —

Salesfinity SmartEnrich is the contact data enrichment product that waterfall-qualifies phone numbers and validates them at dial time.
Salesfinity SmartEnrich is the contact data enrichment product inside the Salesfinity platform. It routes a contact list through multiple data providers in a waterfall, so a gap left by one source is filled by the next, and it replaces landline and stale records with verified mobile numbers. The ordering of the waterfall is not fixed: dial outcomes observed on the platform are fed back into it, so providers that produce live conversations rank higher over time and providers that produce unreachable numbers are demoted or removed.
A companion validation layer checks each number immediately before it is dialed for line type, carrier, and reachability, so disconnected numbers and landlines are skipped rather than consuming a dial attempt or degrading the calling number's reputation. The product re-enriches contacts as job changes and number aging invalidate earlier records, and it is sold against metered enrichment credits rather than a flat seat price.
| Attribute | SmartEnrich Data Enrichment | Clay Waterfall Enrichment | Cognism CRM Enrichment | Lusha Data | |
|---|---|---|---|---|---|
| Provider | |||||
| Founded | 2022 | 2017 | 2015 | 2016 | |
| Sells To | — | Enterprise | — | Enterprise, Small Business | |
| Pricing Model | — | Software as a Service | — | Recurring, Software | |
| Ownership | — | Private | — | Private, Venture Capital |
Provider 
Founded 2022
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider 
Founded 2015
Sells To —
Pricing Model —
Ownership —
Provider 
Founded 2016
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture Capital

Lead Research
belkins.io