GTM AI by ZoomInfo is a developer-facing context platform for go-to-market agents.
GTM AI by ZoomInfo provides a context graph, data, and agent capabilities for developer and go-to-market workflows. The public platform includes Context Agents, data sets, documentation, a marketplace, and tools for connecting AI clients and applications.
The same ZoomInfo data foundation can be accessed through MCP, command-line, and REST API interfaces under shared entitlements. Free and pay-as-you-go options support platform access and enrichment, while enterprise plans offer additional scale and governance; MCP is one access interface, not the full GTM AI platform.
Waterfall Enrichment
ZoomInfo GTM Workspace
ZoomInfo Lite
ZoomInfo Copilot
ZoomInfo GTM Studio
ZoomInfo Chorus
B2B Contact Database
ZoomInfo MCP
CRM Enrichment
ZoomInfo Labs
ZoomInfo Marketing
FormComplete
ZoomInfo in ChatGPT
ZoomInfo Chat
ZoomInfo Data as a Service
ZoomInfo Operations
ZoomInfo Talent
ZoomInfo Sales
6sense
6sense — Agentic GTM Platform
6sense.com
Apollo.io
Apollo GTM Platform
apollo.io
Clay
Clay Agent Plugin
clay.com
Demandbase
Demandbase AI
demandbase.com
Lusha
Lusha API
lusha.com
| Attribute | GTM AI by ZoomInfo | 6sense — Agentic GTM Platform | Apollo GTM Platform | Clay Agent Plugin | Demandbase AI | Lusha API | |
|---|---|---|---|---|---|---|---|
| Provider | | | | | | | |
| Founded | 2007 | 2013 | 2015 | 2017 | 2006 | 2016 | |
| Sells To | Enterprises, Mid-Market | B2B, Enterprise | Enterprises, SMB | Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software, Subscription | Recurring, Software, Usage-based | Software as a Service | Recurring | Recurring, Software | |
| Ownership | Public | Equity, Venture-backed | Private equity-backed, Venture-backed | Private | Equity, Venture-backed | Private, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Equity, Venture-backed
Provider
Founded 2015
Sells To Enterprises, SMB
Pricing Model Recurring, Software, Usage-based
Ownership Private equity-backed, Venture-backed
Provider
Founded 2017
Sells To Enterprise
Pricing Model Software as a Service
Ownership Private
Provider
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture-backed
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