ZoomInfo Labs provides go-to-market advisory services that turn customer data into tailored playbooks and workflows.
ZoomInfo Labs engages customer teams with ZoomInfo go-to-market advisors to design data-driven strategies, automated workflows, and personalized playbooks. Engagement scope covers custom data attributes for market and ideal-customer definition, go-to-market modeling, and data-management practices that make insights usable across an organization.
The service also extends to AI-enabled workflow architecture, including standard operating procedures for omni-channel playbooks, configuration guidance for generative-AI and go-to-market tooling, and automation of data pipelines and enrichment, alongside ongoing playbook development for messaging, lead generation, sales velocity, and customer expansion.
Waterfall Enrichment
ZoomInfo GTM Workspace
GTM AI by ZoomInfo
ZoomInfo Lite
ZoomInfo Copilot
ZoomInfo GTM Studio
ZoomInfo Chorus
B2B Contact Database
ZoomInfo MCP
CRM Enrichment
ZoomInfo Marketing
FormComplete
ZoomInfo in ChatGPT
ZoomInfo Chat
ZoomInfo Data as a Service
ZoomInfo Operations
ZoomInfo Talent
ZoomInfo Sales
6sense
6sense Professional Services
6sense.com
Demandbase
Demandbase Professional Services
demandbase.com
Factors.AI
GTM Engineering Services
factors.ai
| Attribute | ZoomInfo Labs | 6sense Professional Services | Demandbase Professional Services | GTM Engineering Services | |
|---|---|---|---|---|---|
| Provider | | | | | |
| Founded | 2007 | 2013 | 2006 | 2019 | |
| Sells To | Enterprises, Mid-Market | B2B, Enterprise | Enterprise | Enterprise, Small Business | |
| Pricing Model | Recurring | Recurring, Software, Subscription | Recurring | Recurring, Software | |
| Ownership | Public | Equity, Venture-backed | Equity, Venture-backed | Private, Venture-backed |
Provider
Founded 2007
Sells To Enterprises, Mid-Market
Pricing Model Recurring
Ownership Public
Provider
Founded 2013
Sells To B2B, Enterprise
Pricing Model Recurring, Software, Subscription
Ownership Equity, Venture-backed
Provider
Founded 2006
Sells To Enterprise
Pricing Model Recurring
Ownership Equity, Venture-backed
Provider
Founded 2019
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
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Demandbase Agentbase is the company's system of connected AI agents for B2B go-to-market execution, now presented as Demandbase AI Agents.
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