ClayClay Signals

Clay Signals is a signal and orchestration product for go-to-market teams. It lets a team define custom intent signals from a wide range of enrichment sources and first-party records, including product usage, technology-stack changes, hiring activity and content engagement, and to identify previously anonymous accounts and contacts researching a company or its competitors.

Signals are enriched with additional context and then used to drive automated workflows, such as generating prospect lists, updating customer relationship management scoring, queueing outbound messages and syncing advertising audiences. The product is aimed at teams that want to compose their own prioritisation logic rather than adopt a fixed scoring model.