Clay Audiences
Product
Clay Audiences is the Clay data layer that unifies CRM, warehouse, signal, and enrichment data into shared audiences.
- Currently Offered
Clay Audiences imports records from a company's CRM and data warehouse into Clay and layers on enrichments and intent signals from more than 200 providers to build a unified view of each account and contact.
Teams maintain dynamic, self-updating audiences for plays such as warm-lead or re-engagement campaigns, and reuse a single audience across ads, direct mail, outbound, and CRM write-back without scheduled refreshes or manual exports.
Clay Audiences is the Clay data layer that unifies CRM, warehouse, signal, and enrichment data into shared audiences.
Influ2 Integrations sync contact-level advertising data with CRM, marketing automation, and sales tools.
Cohort Designer turns CRM data into precise target audiences for advertising, intent collection, and outreach.
6sense marketing workflow canvas that builds signal-based audiences and runs omnichannel campaigns across advertising, email, and sales channels.
Advanced customer data platform for unified profiles, segmentation, and predictive analytics.
mParticle is a customer data platform that turns customer data into audiences, predictive scores, and cross-channel activation for consumer brands.
Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.
BlueConic Customer Data Platform is a customer data platform that unifies, enriches, and activates real-time customer profiles for marketing teams.
Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
Databar GTM Data Platform is the unified Databar surface exposing 160-plus integrations, enrichments, and templates across spreadsheets and APIs.
Foursquare Audience builds custom location-based audience segments from real-world visitation behavior for ad targeting.
Intentsify Audiences is a B2B audience-targeting offering that builds solution-specific, persona-level segments from intent signals for activation across advertising channels.
Monocle personalizes retention journeys across email, SMS, and on-site interactions.
6sense Inbound Marketing Automation personalises B2B inbound journeys from buyer behaviour and account fit signals.
Unified marketing automation platform for email, SMS, and customer data.
Curated Ecosystem Audiences turns partner-contributed B2B data into addressable advertising audiences that Bombora curates for advertisers.
Profiles is RudderStack's identity resolution product, building a customer 360 table inside the customer's own data cloud.
Influ2 Integrations sync contact-level advertising data with CRM, marketing automation, and sales tools.
Cohort Designer turns CRM data into precise target audiences for advertising, intent collection, and outreach.
Databricks-native agentic customer data platform.
6sense marketing workflow canvas that builds signal-based audiences and runs omnichannel campaigns across advertising, email, and sales channels.
Advanced customer data platform for unified profiles, segmentation, and predictive analytics.
mParticle is a customer data platform that turns customer data into audiences, predictive scores, and cross-channel activation for consumer brands.
Marketing automation for email campaigns, landing pages, journeys, segmentation, and scoring.
BlueConic Customer Data Platform is a customer data platform that unifies, enriches, and activates real-time customer profiles for marketing teams.
Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
Databar GTM Data Platform is the unified Databar surface exposing 160-plus integrations, enrichments, and templates across spreadsheets and APIs.
Foursquare Audience builds custom location-based audience segments from real-world visitation behavior for ad targeting.
Intentsify Audiences is a B2B audience-targeting offering that builds solution-specific, persona-level segments from intent signals for activation across advertising channels.
Monocle personalizes retention journeys across email, SMS, and on-site interactions.
6sense Inbound Marketing Automation personalises B2B inbound journeys from buyer behaviour and account fit signals.
Unified marketing automation platform for email, SMS, and customer data.
Curated Ecosystem Audiences turns partner-contributed B2B data into addressable advertising audiences that Bombora curates for advertisers.
Profiles is RudderStack's identity resolution product, building a customer 360 table inside the customer's own data cloud.
