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Homeβ€Ί
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Adobeβ€Ί
Products & Servicesβ€Ί
Marketo Engage
Marketo Engage

Adobeβ€Ί offers Marketo Engage

ProductOperating Status: Currently Offered

Marketo Engage is a B2B marketing automation platform for lead management, nurture programmes and cross-channel campaign execution.

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Overview

Marketo Engage is a B2B marketing automation platform that manages leads through scoring, grading, segmentation and nurture programmes. Marketing teams build audiences from behavioural and firmographic data, then run cross-channel campaigns that move contacts through a buying journey.

The platform coordinates email, web, advertising and sales hand-off from a shared engagement record, and reports how programmes contribute to pipeline. It is sold within Adobe's digital experience portfolio and integrates with CRM systems for lead routing and lifecycle reporting.

Marketo Engage - Classification

Industry
  • Marketing Automation
Technology
  • AI & ML
Model
  • SaaS Platform
Revenue
  • B2B SaaS
Customer
  • B2B
Tags
  • ABM
  • B2B SaaS
  • Marketing Automation

Marketo Engage - Direct Competitors

  • 6sense

    6sense logo

    6sense Inbound Marketing Automation

    6sense.com

AttributeMarketo Engage6sense Inbound Marketing Automation
ProviderAdobeadobe.com5.5M raised6sense6sense.com526.1M raised Β· Series E
Founded19822013
Sells ToEnterpriseEnterprise
Pricing Modelβ€”Recurring, Software
Ownershipβ€”Equity, Venture Capital
Marketo Engage

Provider Adobeadobe.com5.5M raised

Founded 1982

Sells To Enterprise

Pricing Model β€”

Ownership β€”

6sense Inbound Marketing Automation

Provider 6sense6sense.com526.1M raised Β· Series E

Founded 2013

Sells To Enterprise

Pricing Model Recurring, Software

Ownership Equity, Venture Capital

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