Adobe Customer Journey Analytics is an analysis application for customer behavior across channels and over time. It works on the datasets and unified profiles held in Adobe Experience Platform, which lets analysts combine online and offline interactions into one view rather than reconciling separate reporting systems.

Teams use it to examine how journeys progress, which touchpoints contribute to an outcome, and where customers drop away, with the flexibility to reshape dimensions and metrics without a new data collection effort. Results are governed by the same access and usage controls applied to the underlying platform data.