Marketing analytics software that assembles cross-source marketing data into dashboards, automated reports, and AI-assisted analysis.
Improvado Discovery and Insights collects marketing data from advertising, analytics, and warehouse sources and presents it through pre-built and customizable dashboards. Marketing and analytics teams use it to monitor paid and organic performance, track custom metrics, and reduce manual reporting work.
The offering includes an AI assistant that answers performance questions in natural language and generates charts, tables, and summaries. It targets agencies and in-house marketing teams that need scheduled, period-over-period reporting and a governed pipeline from data ingestion through insight delivery.
| Attribute | Improvado Discovery and Insights | Salesforce Marketing Intelligence | Smartly Intelligence | |
|---|---|---|---|---|
| Provider |  |  |  | |
| Founded | 2015 | 1999 | 2013 | |
| Sells To | Enterprise, Small Business | Enterprise, Small Business | — | |
| Pricing Model | Recurring, Software | Recurring | — | |
| Ownership | Private, Venture-backed | Public | Private equity-backed |
Provider
Founded 2015
Sells To Enterprise, Small Business
Pricing Model Recurring, Software
Ownership Private, Venture-backed
Provider
Founded 1999
Sells To Enterprise, Small Business
Pricing Model Recurring
Ownership Public
Provider
Founded 2013
Sells To —
Pricing Model —
Ownership Private equity-backed
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