SmartlySmartly Intelligence

Smartly Intelligence is a measurement and analytics suite for digital advertising. It consolidates cross-platform, cross-channel campaign data into a single reporting view and layers market context on top of it, allowing teams to benchmark their results against aggregated market data rather than evaluating performance in isolation. Reporting is built around customer-defined metrics tied to business outcomes and configurable attribution windows, and includes tooling for structured experiment design and rapid readout.

The suite is one of the three integrated components of the Smartly advertising platform, alongside Smartly Creative and Smartly Media, and draws on campaign and creative data from both. It adds forecasting and scenario modeling so that media decisions can be evaluated before spend is committed, together with guardrails for keeping plans on track. It is positioned for agency, performance, brand, and creative teams.