Bombora offers B2beacon
Product
B2beacon is Bombora's campaign measurement offering that reports digital advertising reach and engagement at the account and buying-group level.
- Currently Offered
B2beacon is Bombora's campaign measurement offering that reports digital advertising reach and engagement at the account and buying-group level.
B2beacon measures the delivery of, and engagement with, B2B digital advertising. It works through direct log-level integrations with advertising and supply platforms rather than relying solely on tracking tags, so its reporting reflects observed ad delivery and audience engagement across channels.
For buyers, the offering provides account- and buying-group-level reporting that shows which organizations were reached and how they engaged, and supports comparison across campaigns, platforms, and advertising formats. Advertisers and agencies use it to assess targeting performance, adjust channel mix, and refine live campaigns, and it can also measure audiences assembled from Bombora's intent, identity, and audience data.
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Profit Benchmarks sets marketing performance targets using a business’s profitability data.
TrackBee Server-Side Tracking captures e-commerce conversions server-side and sends first-party events to Meta.
Branch Discovery provides programmatic mobile advertising with on-device targeting, native placements, and campaign measurement.
Northbeam Apex sends first-party attribution data to advertising platforms for campaign optimization.
Campaigns helps B2B teams reach selected accounts with company-targeted display ads.
Influ2 Contact-Level Ads serves display and social advertising to named B2B buyers from CRM and reports per-person engagement.
Multi-Touch Attribution measures marketing performance with first-party data and flexible attribution models.
Cuebiq Audience builds location-based audience segments from anonymized mobility data for programmatic ad targeting.
6sense Advertising enables account-based campaign activation using buyer intent and buying-stage signals across digital advertising channels.
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Demandbase Ads delivers AI-guided, account-based B2B advertising across digital channels and measures its impact on pipeline.
Product Analytics links product-level advertising performance with merchandising decisions.
Clicks + Deterministic Views attributes marketing conversions to ad impressions and clicks.
HockeyStack's Marketing Intelligence is B2B multi-touch attribution and buyer-journey analytics that ties every touchpoint to pipeline and ARR.
Tracklution Server-Side Tracking forwards first-party conversion events from an advertiser's server to ad platforms.
GroundTruth Proximity delivers real-time geofenced advertising to consumers near target venues or custom geographic areas.
ABM Display Advertising helps B2B marketers reach in-market buying groups with intent-informed advertising and cross-channel performance measurement.
